Business Services Industry
Critical Path And iTurf Deliver Advanced Internet Messaging to Millions of Users Worldwide
Business Wire, March 8, 2000
Business Editors/High-Tech Writers
SAN FRANCISCO--(BUSINESS WIRE)--March 8, 2000
iTurf Selects Critical Path to Address the Communication and
Collaboration Demands of the Explosive Teen Market
Critical Path Inc. (Nasdaq:CPTH), the dominant global provider of business-to-business Internet messaging and collaboration solutions, and iTurf Inc. (Nasdaq:TURF), a leading online teen network providing Internet community, content and commerce services, today announced that Critical Path will provide Internet messaging solutions to iTurf's network of teen Web sites.
The agreement will make Critical Path's Internet messaging services, including advanced Web-based email, calendaring and unified messaging available to the millions of iTurf registered users worldwide.
By providing targeted proprietary content, community and commerce offerings to its teen audience, the iTurf network receives over 2 million unique visitors per month and counts over 6 million total online registrations. With teens spending an average of 27 percent more time online than other users, reliable communication and collaboration tools are important aspects of their usage on the Internet.
Critical Path's advanced Internet messaging and collaboration solutions, combined with iTurf's proprietary chat and message boards, will provide a scalable and comprehensive communication solutions to millions of users. iTurf chose Critical Path's advanced Web-based email to be the anchor of its communication center, which will also include integrated calendaring, unified messaging, multi-user voice chat and user-hosted group web touring.
"A key aspect of iTurf's strategy is to offer the most advanced integrated communications platform in a context that is more meaningful to teens," said Paul Mladineo, Vice President of Business Development for iTurf.
"iTurf chose Critical Path because of their ability to provide the most reliable and secure advanced Internet messaging solutions that can scale to our fast growing user base. Critical Path's broad array of messaging solutions integrate well with other applications and will provide additional services as we expand our communications center."
"The iTurf network has become a premier destination for the rapidly growing teen audience," said Dave Thatcher, President of Critical Path.
"The fact that iTurf selected Critical Path as the provider of its Internet messaging further validates Critical Path's dominant position in the market. As the brand behind-the-brand, Critical Path is able to help iTurf build customer loyalty while providing essential services to fuel its communication and collaboration strategy."
About iTurf
iTurf Inc. is a leading network provider of online destinations focused on consumers between the ages of 12 and 24. Through its network of web sites, iTurf provides a comprehensive offering of community, content and commerce services which include: interactive magazines, proprietary content, chat rooms, posting boards, personal homepages, e- mail, and online shopping.
About Critical Path, Inc.
Critical Path, Inc. (Nasdaq:CPTH) is the dominant global provider of complete end-to-end Internet messaging and collaboration solutions for corporations, Internet service providers (ISPs), Web hosting companies, and Web portals. Critical Path has built an industry-leading global infrastructure with data centers connected to key Internet exchange points, and currently reaches more than 50 million end-users through its customer relationships.
Critical Path provides reliable, secure, and scalable email, and a flexible suite of enhanced messaging services to partners such as E*TRADE, CompuServe, Network Solutions, U S West, Sprint, ICQ, France Telecom and British Telecom. Critical Path is headquartered in San Francisco, with offices in locations nationwide and in the United Kingdom, Ireland, Germany, France, Denmark, Italy, Switzerland, Argentina and Asia.
More information on Critical Path can be found at www.cp.net.
Note to Editors: Critical Path is a service mark and the Critical Path logo is a trademark of Critical Path, Inc.
The statements in this press release relating to matters that are not historical are forward-looking statements. Actual results could differ materially from these forward-looking statements. Risks and uncertainties facing Critical Path are described in its prospectus dated June 1, 1999 and with its periodic filings with the Securities and Exchange Commission (www.sec.gov).
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