Digital Media Online Signs Content Licensing Deal With PRIMEDIA

Business Wire, March 8, 2000

Business Editors

SANTA ANA, Calif.--(BUSINESS WIRE)--March 8, 2000

Digital Media Online (http://www.digitalmedianet.com/), the leading developer of B2B vertical online communities for the digital media market, has entered into a licensing agreement with PRIMEDIA Inc.'s (NYSE:PRM) IndustryClick to license content from seven publications from PRIMEDIA's Intertec Publishing Entertainment Group.

Digital Media Online will license the content from seven industry-leading entertainment technology publications including Millimeter, Mix, Video Systems, Broadcast Engineering, World Broadcast News, BE Radio, and Sound and Video Contractor. The combined circulation of the publications reaches more than one million decision-making professionals. Content may be used on all channels within the DigitalMediaNet.com industry hub.

"Acquiring the license for the content from these well-respected industry publications is a tremendous asset for all vertical communities within the DigitalMediaNet.com industry hub. These Intertec publications supply information from the worlds leading experts in content creation," said Lou Wallace, CEO of Digital Media Online. "Intertec has more print properties in this market than any other publishing company, and Digital Media Online has more digital media focused internet channels than any other internet communications company. The combination of these two groups is an incredible resource for both content and e-commerce opportunities."

"We are moving aggressively to establish B2B vertical online communities that join our rich editorial content with commerce in solidly growing industries," said Tom Rogers, Chairman and CEO or PRIMEDIA.

The licensing agreement is one component of a strong partnership between PRIMEDIA's Internet division, IndustryClick, and Digital Media Online. IndustryClick has invested over $14 million in Digital Media Online, including cash, promotion and licensing. The licensed content will be incorporated into the DigitalMediaNet.com market segments including streaming media, digital video, animation, special effects, desktop publishing, imaging and design, digital audio, CAD, workstations, broadcast and post production, and game development.

About Digital Media Online (http://www.digitalmedianet.com)

Digital Media Online is the leading developer of vertical online communities in the digital media marketplace. With more than 28 channels, DigitalMediaNet.com serves distinct market segments including streaming media, digital video, animation, special effects, desktop publishing, imaging and design, digital audio, CAD, workstations, game development, film, broadcast and post production. Each of the channels is updated with current industry news each business day. The DigitalMediaNet.com community resources include breaking technology and product news, techniques, white papers, research, interactive product guides, classified, job and resume listings and extensive examples of digital art, animations and video.

About PRIMEDIA Inc. (http://www.primedia.com)

PRIMEDIA Inc., with 1999 sales of $1.7 billion, is a targeted media company with print, video, and Internet businesses focused on consumer and B2B audiences. Some key businesses include Seventeen, New York, Chicago, Fly Fisherman, Channel One Network and 16 other speciality satellite television and TV distribution services, Horticulture, Modern Bride, American Baby, IntelliChoice, Telephony, American Demographics and Films for the Humanities and Sciences. The Company owns and operates more than 215 Web sites and other Internet properties.

About IndustryClick (http://www.industryclick.com)

IndustryClick(TM) builds and operates business-to-business vertical online communities for niche industries. The company's communities include MarketingClick(TM) (www.marketingclick.com), Media Central(R) (www.mediacentral.com), TelecomClick(TM) (www.telecomclick.com), AgriClick(TM) (www.agriclick.com), PromoXchange(TM) (www.promoxchange.com), ProAudioNet(TM) (www.proaudio.net) and Digibid(TM) (www.digibid.com). Formed in April 1999, IndustryClick is based in Kansas City, Mo. and has offices in Chicago and Connecticut.

About Intertec (http://www.intertec.com)

Intertec Publishing is owned by PRIMEDIA Inc., and is broken down into 10 business platforms, including Agribusiness, Communications, Electrical and Public Services, Entertainment, Industrial, Marketing, Professional Services and Apparel, Transportation, Books and Exhibitions. 80% of Intertec magazines are No. 1 or No. 2 in their market. With over 1,600 employees, Intertec produces more than 100 magazines and newsletters, 450 books and valuation guides, and produces more than 30 trade events through the Exhibitions Division.