eFront Media, Inc., Launches As Global Internet Media Company Focusing on Vertical Content Channels

Business Wire, March 9, 2000

Business Editors & High-Tech Writers

IRVINE, Calif.--(BUSINESS WIRE)--March 9, 2000

With Over 120 Million Page Views Each Month, eFront Network

of Websites Already Rank Among Top 40 Most-Visited

Properties on the Internet

eFront Media, Inc., a global Internet media company that owns and operates a rapidly expanding network of vertical content channels, officially launched today. With over four million unique visitors and over 120 million page views each month, eFront has rapidly become a leading online guide in specialized areas of interest covering a diverse range of categories. Comparing visitor statistics for eFront's Website network with other networks measured by third-party vendors, eFront now ranks among the top 40 most-frequently visited properties on the Internet.

eFront currently offers users and advertisers 14 vertical content channels. These channels, spanning a range of topics, are comprised of 80 niche-focused Websites. The current list of content channels includes Japanese anime, application service providers, computers/ technology, digital music/MP3, directory/hubs, e-business, entertainment, gaming, greeting cards, Internet Service Provider (ISP) resources, jobs, shopping and freebies, software, Webmasters, and windows. eFront is now enhancing its worldwide Internet market share, increasing its inventory by 100 million additional page views per month in niche content areas.

User Benefits

By being a user on eFront's online community, users gain access to high-quality niche-focused Websites. "eFront aims to improve the user experience by constantly enhancing our content offerings," said Sam Jain, CEO of eFront. "We look to increase the number of compelling destinations in each category by offering sites with the best content available. We also provide value-added services for our users such as rapid download speeds."

Media Buyer & Advertiser Benefits

Media buyers and advertisers who utilize marketing opportunities on eFront's channels benefit from exposure to highly-targeted demographic audiences who visit the channels regularly, and spend significant time on the site during each visit. Therefore, eFront can help advertisers more effectively reach hard-to-find specialty audiences in a variety of categories. In addition, eFront offers advertisers a wide-range of measurement services including 24/7 access to an ad's click through rates.

A Look to the eFront Future

"Based on the high number of users we have right now, and the rapid growth we're experiencing, we are looking at a bright future for eFront," added Jain. "By the end of March, we project a run rate of 200 million page views per month. We estimate that eFront could reach one billion page views each month by the end of the year."

About eFront Media, Inc.

eFront Media, Inc., is a global Internet media company that offers a network of 14 vertical content channels to more than four million niche users worldwide. With over 120 million page views each month, www.efront.com is fast becoming the leading network of content channels by bringing together "content, community and channels." eFront is headquartered in Irvine, California.