Sammy Sosa Launches www.sammysosa.com Hosted by El Sitio

Business Wire, May 1, 2000

Business Editors & Internet/Entertainment Reporters

CHICAGO--(BUSINESS WIRE)--May 1, 2000

Official and Authorized Sammy Sosa Web Site Will Feature

Live Chat With Superstar Slugger

El Sitio, Inc. (NASDAQ: LCTO), an Internet media company, announced the launch of Chicago Cubs superstar slugger Sammy Sosa's official Web site, www.sammysosa.com. Sosa is El Sitio's spokesperson, and the company hosts the site. El Sitio provides country-specific and global content for Spanish- and Portuguese-speakers in Latin America and the United States. www.sammysosa.com is a part of www.elsitio.com.

Sosa will actively participate on the Web site through live on-line chats and responses posted to the special Q&A section. Sammysosa.com features the baseball star's statistics, performance, and Cubs scores, and personal information about him, as well as candid photos. The site also offers e-commerce opportunities including the ability to purchase authorized Sammy Sosa memorabilia.

"When we signed Sammy as our spokesperson, he inquired about creating his own site," said Roby Cibrian, CEO of El Sitio. "Sammysosa.com is a vehicle for him to reach out to his fans and let them share in his feelings and personal life. So many celebrities are showered with adulation, but don't reciprocate with thanks to the fans who make them stars. This Web site is a way for Sammy to give back and acknowledge them for their continued support."

Cibrian continued, "El Sitio is thrilled to offer sammysosa.com as our newest site extension. As a Latin American who not only has excelled in his professional life, but given so generously in his personal life, Sammy is a great role model for our audience."

The site will be updated regularly and will include information about him in a diary format. The content will range from baseball stats, to news about his foundation, to a sneak peek at his birthday plans. Users can join the Sammy Club where they can pose questions to the superstar, enter contests, participate in special promotions and qualify for giveaways. Users also will be able to purchase authorized Sammy Sosa memorabilia through the site. And in the site's photo gallery, catch Sammy in action -- whether it's doing stretches at spring training, chasing after Mark McGuire's homerun record or working with his foundation.

About El Sitio

El Sitio, Inc. (NASDAQ: LCTO) is a leading Internet media company providing original country-specific and global interactive content, e-commerce and connectivity to Spanish- and Portuguese-speakers. El Sitio is designed as an Internet destination network (www.elsitio.com and www.osite.com.br) that consists of country web sites for Argentina, Brazil, Chile, Colombia, Mexico, the United States and Uruguay, as well as a Global site. El Sitio offers its users a variety of services and interactive community features such as free e-mail, search engine, chat rooms, bulletin boards, auctions, shopping, contests, El Sitio 3-D (Latin America's first three-dimensional virtual community) and Cupido.net, an interactive meeting place. Founded in 1997, El Sitio has a team of more than 400 professionals in their offices in Bogota, Buenos Aires, Mexico City, Miami, Montevideo, Santiago de Chile and Sao Paulo. El Sitio's common shares began trading on the Nasdaq National Market in December 1999.