ADVISORY/Be Free & US Interactive — Learn How to Make the Next Generation of Online Marketing Work for Your Business

Business Wire, May 10, 2000

Business Editors/Marketing & Internet Writers

ADVISORY...for Tuesday (May 16)

--(BUSINESS WIRE)

The Two Companies Continue to Host Successful Executive Briefings

on Performance Marketing

Every Web site and each e-mail sent are prospective distribution and marketing channels for your company. Does your e-business maximize these potential affiliate partners?

Performance marketing is the Internet's best kept secret: Hundreds of thousands of untapped selling partners ready to sell your goods and services. Be Free Inc. (Nasdaq:BFRE) and U.S. Interactive Inc. (Nasdaq:USIT) will host an executive breakfast discussing performance marketing -- the next generation of online marketing.

Attendees will learn directly from Industry experts and hear from corporate executives on how their company has leveraged the power of affiliate sales channels to lower customer acquisition costs, increase sales and drive traffic to their e-businesses. Participants will also learn how Be Free and US Interactive can enable a successful performance marketing strategy for their e-businesses.

Seating will be limited to the first 30 registrants. There is no charge for registration or attendance.

WHEN:           Tuesday, May 16, 2000

WHERE:          Hotel Allegro
                171 Randolph St.
                Chicago, Ill.

WHO:            Speakers include industry luminaries such as Sean
                Rach, market manager, Internet Marketing at Sprint,
                Susan Sandler, vice president and general manager of
                US Interactive's Digital Marketing and Media Group;
                Doug Froham, regional sales manager and Alyssa Chen,
                Industry Practices manager at Be Free.

TIME:           8 a.m.- 8:30 a.m. Central Time (YES)
                  Registration & Breakfast
                8:30 a.m. - 11 a.m.
                  Executive Briefing

REGISTRATION:   Phone: 508/357-480-4207
                e-mail:  Seminars@befree.com
                Web:  www.befree.com/seminars/usi

WEB BROADCAST: Due to the success of last month's Performance Marketing Executive Briefing, the May 16 seminar will be broadcast live on Investors Broadcast Network. To listen to the Web broadcast, log on to http://www.vcall.com/. The simulcast begins at 8:30 a.m. Central Time.

About Be Free, Inc.

Be Free, Inc. (Nasdaq:BFRE) is the leader in performance marketing -- the next generation of online marketing. Be Free helps its customers build and manage uniquely branded online sales channels, enabling these sites to capture revenue by driving site traffic, generating qualified leads and selling products in context on locations throughout the Web.

Be Free's customers include some of the Internet's leading merchants, online services and portals such as IBM (NYSE: IBM), America Online, Inc. (NYSE: AOL), barnesandnoble.com (Nasdaq: BNBN), GoTo.com (Nasdaq: GOTO), Mercata, Reel.com (Nasdaq: HLYW), C/Net (Nasdaq: CNET), Garden.com (Nasdaq: GDEN), PC Connection (Nasdaq: PCCC), Lycos (Nasdaq: LCOS), About.com (Nasdaq: BOUT) and Yahoo!(R)GeoCities (Nasdaq: YHOO).

Collectively, Be Free's customers have more than 3.5 million affiliates in their sales channels. Affiliates can enroll in performance marketing programs using Be Free's technology with a streamlined application form called FastApp, located at http://www.reporting.net/networks/affiliates/bf_fast_app.

Founded in 1996, Be Free has offices in Marlborough, Mass.; Pittsburgh, Pa.; Atlanta; Chicago; Los Angeles; Culver City, Calif.; Campbell, Calif.; Austin, Texas; Silver Spring, Md.; Seattle; New York; and Windsor, U.K. For more information, visit http://www.befree.com.

About U.S. Interactive, Inc.

US Interactive (Nasdaq:USIT) is a leading e-business solutions company that provides e2e Solutions(SM) to Global 2000 organizations. e2e Solutions(SM) utilize Internet, wireless and broadband technologies and US Interactive's world class strategic alliance network to help companies conceptualize, construct and manage e-businesses that extend from behind the Web to beyond the Web.

US Interactive's proprietary e-Roadmap(R) delivery platform is customized to meet the needs of each client. The program is delivered through the IVL Methodology(SM), a process comprised of an innovation phase, a validation phase and a launch phase. The company operates several practices to service a variety of vertical markets.

Founded in 1994, US Interactive has served some of the world's leading companies including Adidas, AIG, Asia Online, Dairy Farm International, Deloitte Consulting, Disney Online, Sprint, Thomson Consumer Electronics and Toyota.

US Interactive currently has more than 750 employees in 15 locations around the world including: Philadelphia; Los Angeles; Silicon Valley, Calif.; New York; Washington, D.C.; Atlanta; Boston; Chicago; Murray Hill, N.J.; London; Paris; Munich; Toronto; Mumbai; and Bangalore, India.

Additional information, including other announcements, about U.S. Interactive, Inc. is available at www.usinteractive.com.