WinWin.com Strengthens Its Senior Management Sales and Business Development Team with Former HP Executive

Business Wire, May 15, 2000

Business/Technology Editors

BOSTON--(BUSINESS WIRE)--May 15, 2000

Michael Clarkin Takes Leadership Role to Bring Data Royalties

Network Pioneer through Rapid Growth Cycle

WinWin.com today substantially enhanced its business and sales capabilities with the addition of high-tech industry veteran, Michael Clarkin, as chief sales and business development officer. Clarkin, who will be working from WinWin's Boston headquarters, will be responsible for growing the company's market leadership position and establishing profitable business and sales units across the company's global landscape, spanning the UK, Scandinavia and South Africa.

Clarkin joins WinWin's impressive existing management team as the chief sales and business development officer and will oversee the direction and development of WinWin's global sales and business efforts. Clarkin brings extensive global experience from Hewlett-Packard (HP) where he developed strategic sales and market plans in Malaysia, Hong Kong and Germany. Throughout his career at HP, he successfully developed, marketed and managed high-tech products and services through rapid growth phases in economically challenged markets.

"Attracting proven leaders of this caliber to WinWin is a clear validation of our market potential," said Kieran Clifford, CEO of WinWin. "Successfully managing growth and establishing our leadership in the online advertising market space requires the significant talents that Michael brings to the sales and business development division of the company. With this addition of high tech marketing talent, there is no online advertising company better positioned, nationally and globally, to manage the explosive growth we see forthcoming in the online marketplace."

Prior to joining WinWin, Clarkin served more than ten years at HP in several European markets as well as in the San Jose, California division. Clarkin held various high-growth technology managerial marketing/development positions at HP including Worldwide Business Unit Manager, Marketing Center Manager for Asia, Product Marketing Manager for Europe, and Product Marketing Engineer for Europe.

While in Asia, Clarkin was responsible for reengineering HP's business units. Under his direction, the Asian business saw an increase in divisional revenues by 300% over a three-year period; and while overseeing HP in China, financials increased from $2 million to $20 million. During his tenure, he developed strategic plans for determined regions, formed market research teams, increased market share and maintained strong growth in profits and revenues. Clarkin successfully sized markets, identified opportunities and expanded HP's growth in several global markets.

About WinWin

Personal information is becoming the most valuable asset in the 21st century. Your ability as a consumer to control and capitalize on personal information drives the value to you. WinWin recognizes your value, and is dedicated to helping you capture it. WinWin has negotiated a cash royalties payment system with top advertisers and Web sites. Based on the preferences and interests you share with the company, WinWin will replace the irrelevant ads on your favorite Web sites with personalized, targeted marketing messages. And, each time you choose to interact with these messages, you receive a cash royalty payment.

WinWin is headquartered in Boston, MA and has offices in the United Kingdom, Scandinavia and South Africa. They are managed by a seasoned team of Internet, financial and technical leaders and they are funded by GE Equity, Aspen Investment Group, the eVestment fund, LNM Internet Ventures (the Mittal family) and other international financiers. For more information visit the company's Web site at www.WinWin.com