WiredEmpire Receives Prestigious CRM Excellence Award From Technology Marketing Corporation

Business Wire, May 17, 2000

Business Editors

BURLINGTON, Mass.--(BUSINESS WIRE)--May 17, 2000

Leading E-marketing Suite Recognized as a Key Solution for

Building Strong Customer Relationships

WiredEmpire, a leading provider of online marketing automation software and services for e-business, and a subsidiary of Marketing Services Group, Inc. (NASDAQ: MSGI), an Internet incubator and integrated marketing services industry leader, today announced that it has received a 2000 CRM Excellence Award from Technology Marketing Corporation (TMC). TMC is the publisher of a number of CRM-related publications, including Communications Solutions and Call Center CRM Solutions.

The CRM Excellence Award recognizes companies that are leading the CRM industry into the 21st century with innovative customer-centric solutions. Judging was performed by editors from TMC's publications and was based on overall contributions to the refinement of CRM, with an emphasis on technologic innovation and product feature sets. WiredEmpire was given the 2000 CRM Excellence Award for its e-marketing suite, which enables e-businesses to develop one-to-one relationships with its customers through online marketing initiatives.

"TMC's CRM Excellence award is designed to honor companies with technology solutions that have furthered customer relationship management," said Rich Tehrani, president and group editor-in-chief of Technology Marketing Corporation. "Our editors selected WiredEmpire due to its commitment to building customer loyalty through innovative e-marketing solutions. We are pleased to award WiredEmpire our highest honor in recognizing its exemplary contribution to the CRM industry."

"WiredEmpire's e-marketing solutions enable companies doing business on the Internet to get a better understanding of the needs and wants of their customers," said Stephen Gentile, vice president of product management at WiredEmpire. "This award from TMC is clear validation that we are succeeding in our mission of helping e-businesses build stronger customer relationships. WiredEmpire is pleased to accept the 2000 CRM Excellence Award."

WiredEmpire's e-marketing suite is comprised of the following components:

e-CustomerDatabase serves the application specific needs of WiredEmpire's e-marketing automation tools, providing e- businesses with a complete real-time view of their customers. The e-CustomerDatabase is also designed to import data from any other source, whether it's legacy information, permission-based list services or live feeds from an online e-commerce system.

ProfileAgent builds registration forms, surveys and questionnaires that can be used for a variety of applications including market research, customer/visitor/product registration and sweepstakes programs. The data generated is automatically entered into the e-CustomerDatabase to create a growing base of knowledge about the customer. ProfileAgent enables companies to learn about Web visitors purchasing intentions, interests and gets their permission to communicate with them.

CampaignAgent facilitates targeted e-mail marketing campaigns to consumers using information from either the e- CustomerDatabase or other data. Each outgoing e-mail features personalized content based on the stated interests of the customer. The personalized information is acquired through ProfileAgent, as well as offline databases. With a robust reporting mechanism, companies are able to track the results of each campaign instantly, measure success and make changes to campaigns as they progress.

ReplyAgent automates the process of answering e-mail questions by intelligently reading and interpreting each incoming question, routing the query to the appropriate person and automating the response process. The tool reduces costs, reduces response time and increases accuracy. The importance of these benefits was highlighted in a recent Jupiter Communications study which showed that among 125 web sites surveyed, 42 percent failed to respond to e-mail requests promptly or accurately.

About Technology Marketing Corporation

Technology Marketing Corporation (TMC), based in Norwalk, CT, is the publisher of Communications Solutions (formerly CTI) Magazine, Telephony Magazine and Call Center CRM Solutions Magazine. TMC's publications have a combined distribution of over 180,000 monthly subscribers.

About WiredEmpire

WiredEmpire is a subsidiary of Marketing Services Group, Inc. (Nasdaq: MSGI). Major stockholders in MSGi include GE Capital and CMGi, Inc. WiredEmpire provides marketing automation solutions aimed at creating and cultivating customer relationships through personalized online campaign management. WiredEmpire's solutions leverage a centralized customer database to track, store, generate and make actionable all customer touch-points. The company's core technology was developed by CMG Direct Corp., the original CMGi company, and stresses opt-in participation to ensure privacy. WiredEmpire's customers include: EMC, Levi Strauss, Grainger, Boston Globe's Boston.com, Roxy.com, Vermont Teddy Bear, click2learn.com, CMGi, Eversave.com and many other companies. For more information please visit www.wiredempire.com.