Kelley Blue Book Selects Esurance As Preferred Provider for Online Auto Insurance; Esurance Offers KBB Customers Information, Instant Coverage

Business Wire, May 17, 2000

Business/Insurance Editors

SAN FRANCISCO--(BUSINESS WIRE)--May 17, 2000

Esurance Inc, the leading Internet-exclusive provider of personal insurance, and Kelley Blue Book, the nation's leader in vehicle valuation and the most visited automotive web site in the U.S. (kbb.com), today announced that Esurance has been selected as a premier insurance partner on Kelley Blue Book's web site. Now the three million consumers who visit Kelley Blue Book's site every month can instantly evaluate how their new car choice will affect their insurance costs, and for the first time buy a policy immediately online.

"Kelley Blue Book is an extremely valuable and reliable resource for car buyers and sellers," said Gary Tolman, President and COO of Esurance. "We're excited about adding our end-to-end insurance services to its online offering,"

Consumers visiting Kelley Blue Book's site will now be able to take advantage of Esurance's suite of auto insurance services, including fast and accurate quotes; comparison quotes from other providers; customizable coverage; immediate purchase and download of proof-of-insurance; and sophisticated policy management tools.

"The Internet is empowering consumers, enabling them to take control of transactions," explained Stephen Henson, Kelley Blue Book's director of marketing and business development. "Esurance has embraced this idea with respect to auto insurance, offering not only quotes online, but instant coverage, too. That makes them a great partner for our insurance offering."

About Kelley Blue Book

Since 1926, Kelley Blue Book has been the nation's de facto standard in automotive pricing and value information. As an automotive icon, Kelley Blue Book maintains some of the strongest brand equity and name recognition in the world. Today, as the nation's most popular automotive web site, kbb.com attracts 3 million unique visitors a month generating over 21 million pricing reports on new and used vehicles. Kelley Blue Book continues to enhance the consumer experience positioning the company as a one-stop shopping guide for the car buyer.

About Esurance Inc.

Esurance is the leading Internet-exclusive provider of personal insurance. Through its 24x7 service (available at http://www.esurance.com), Esurance offers consumers expert advice, quote comparisons and instant coverage, as well as convenient policy management and superior claims handling. The San Francisco-based company was the first to offer this real-time quote to claims service nationwide. Founded in 1998, Esurance is backed by top-tier venture capitalists including Redpoint Ventures, Global Retail Partners, Trinity Ventures and 21st Century Internet Ventures.