Lawson Names Professional Services Marketing Director; Company Continues Infrastructure Growth of Successful New Vertical

Business Wire, May 18, 2000

Business Editors

ST. PAUL, Minn.--(BUSINESS WIRE)--May 18, 2000

Lawson Software, the Enterprise behind the Internet, announced the addition of Ann Wyatt Browne to the position of industry marketing director for the company's professional services business unit. Browne will play a key role in creating and guiding Lawson's market leading initiatives that continue to define the professional services market space.

Browne, a 20-year software industry veteran, served most recently as vice president of industry marketing for Atlanta, Ga.-based Ross Systems, Inc. There she developed business plans and launched marketing initiatives for both healthcare and public sector verticals. Previous to that, she was chief operating officer and manager of daily operations for a consulting firm in the healthcare financial industry.

"Lawson is taking a leadership position in defining the new, fast-growing, professional services vertical market," Browne said. "In particular, Lawson's Web capabilities help meet the demands of today's mobile workforce."

Lawson's early commercial availability of a robust, 100 percent Web-deployable solution has helped Lawson to gain early dominance in the professional services market. Lawson helps organizations to easily handle indirect costing, billing by labor categories or attributes, contract information for ceilings and limits, multiple revenue recognition scenarios and the billing and reporting needs of a variety of business types. Lawson offers a fully-integrated solution to key segments of professional services, such as professional employer organizations (PEOs), staffing offices, business management and IT consulting firms, employment agencies, law firms, engineering firms, government contracting agencies and other services organizations.

"Ann's vast experience in marketing and project management brings new depth to our professional services group," said Carol Hallock, vice president of sales for the professional services group at Lawson. "Her industry expertise and knowledge will help us to better address changing marketing requirements."

Lawson's professional services solutions provide organizations with real-time access to information without the need for costly, time-consuming data conversion. Lawson's professional services solutions give organizations single-point access to integrated business data and unique billing capabilities that shorten the cash cycle.

Lawson Software, the Enterprise behind the Internet, is a $270 million provider of integrated e-business solutions powering enterprises and e-services. Lawson offers role-based Self-Evident Applications(TM) (SEA), transaction engines and solution extensions powering financials, human resources, procurement, distribution and analytics solutions. With 3,000 mid- to large-sized corporate customers, Lawson has distinguished itself competitively through a unique blend of feature-rich customer solutions, technology innovation and user-friendly support. IDC states that Lawson is "...primed for the next generation of enterprise-applications utility." According to the Aberdeen Group, "Lawson's commitment to Internet application standards and the delivery of e-business-enabling enterprise applications...should propel it to the forefront of this market space."

Red Herring magazine lists Lawson among the world's top 50 private companies. Offering enterprise e-business solutions for UNIX, Windows 2000, Windows NT, and IBM AS/400 and S/390 platforms, Lawson has 30 offices and affiliates serving North and South America, Europe, Asia and Africa. The company is headquartered in St. Paul, Minn. and London. Additional information about Lawson Software is available by calling (800) 477-1357, ext. 100.

Lawson, Lawson Software, lawson.insight, lawson.community, lawson.consulting and Self-Evident Applications are trademarks or registered trademarks of Lawson Software.

Other company and product names are the trademarks of their respective companies.