Motorola Selects Maxager Technology to Identify Increased Profit Opportunities in Their Circuit Board Operations

Business Wire, May 2, 2000

Business Editors/High-Tech Writers

SAN RAFAEL, Calif.--(BUSINESS WIRE)--May 2, 2000

Maxager(R) Advanced Profit Analysis Software Solution Uncovers

Profit Potential

Maxager Technology, Inc. today announced that its newest customer, Motorola Computer Group, has signed up to uncover profit opportunities in printed circuit board manufacturing. Maxager is the provider of the revolutionary advanced profit analysis software and the only sell-side business-to-business solution that enables manufacturers to bid most profitably in real-time environments.

Like other Maxager customers, Motorola Computer Group is interested in maximizing their profits through improvements in operating efficiencies. By taking advantage of Maxager's real-time profit analysis solution, Motorola receives reports that reveal how much more profit their board manufacturing plant could achieve, and the specific product mix and operating procedure changes needed to bring additional profits to their bottom line. This continuously updated information enables them to achieve dramatic increases in profitability by focusing on a new key indicator for manufacturing: profit per minute.

"By analyzing the cost per minute of our downtime, Maxager is giving us critical information we've not had the means to consider before," says Dan Lombardi, director of operations at Motorola. "This is an entirely new method of analyzing our economic efficiency, and we're looking forward to the improvements on our bottom line."

As Motorola's facility grows, high volume customers will increase and the product mix will become more complex. To combat this, Maxager will analyze Motorola's productivity and downtime, pinpointing specific costly production activities for adjustment. By supplying Motorola with the precise metrics to select the most profitable customers, they can choose contracts with characteristics and product mixes that maximize their manufacturing profitability.

Additionally, Maxager's solution is uniquely suited to suppliers interested in business-to-business transactions on online auctions and exchanges. It enables suppliers to determine exactly how they should respond to an online bid or inquiry in order to maximize profits. "With the accelerated competitive pressures of eBusiness, it is imperative that companies have the tools to respond quickly and accurately, while increasing profit," explains Michael Rothschild, CEOand president of Maxager. "Maxager makes precision bidding and optimal product mix decisions possible because it calculates the profit-per-minute, not just the profit-per-unit, that each product generates."

About Maxager Technology, Inc.

Maxager Technology offers the only sell-side business-to-business solution that enables manufacturers using traditional sales channels or online eMarkets to bid most profitably. Maxager helps relieve downward pricing pressures through high-precision, real-time cost and profit analysis. Manufacturers can use Maxager's real-time information to determine the most profitable product mix and pricing for their business and to prioritize production problems that erode profits. Maxager supports suppliers in industries as diverse as automotive, chemicals, consumer packaged goods, electronics, metal, paper, plastics, semiconductors, steel and textiles. The company, headquartered in San Rafael, was one of Computerworld's 100 Emerging Companies to Watch in 2000. You can learn more about Maxager Technology and Maxager on the Web at www.maxager.com.

Note to Editors: Maxager is a trademark of Maxager Technology, Inc.