HotData Awarded CRM Excellence Award 2000; Technology Marketing Corporation honors HotData for its technology innovation, product feature sets and overall contributions to therefinement of CRM

Business Wire, May 2, 2000

Business Editors & High Tech Writers

AUSTIN, Texas--(BUSINESS WIRE)--May 2, 2000

HotData Inc. announced today that it has been awarded the CRM (Customer Relationship Management) Excellence Award 2000, by Technology Marketing Corporation (TMC), a leading publisher of CRM periodicals. HotData's winning products and services were the first to enable CRM database cleaning and real-time customer profiling via the Internet. Judging was based on overall contributions to the refinement of CRM, with an emphasis on technology innovation and product feature sets.

"Our editors selected HotData Inc. for their innovation and vision, as well as for the outstanding impression they've made amongst market constituents," said Rich Tehrani, president and group editor-in-chief of Technology Marketing Corporation. "The CRM Excellence award is designed to honor companies with innovative products that have furthered Customer Relationship Management. We are pleased to award HotData Inc. our highest honor in recognizing their exemplary contribution to the industry."

"HotData is extremely pleased to have won the CRM Excellence Award, "said Johnny Anderson, CEO of HotData. "This award reflects both HotData's own technology innovation, and a realization in the industry that data quality and customer intelligence are an increasingly critical component of any CRM system."

About C@ll Center CRM Solutions Magazine

C@ll Center CRM Solutions is a member of the Technology Marketing Corporation (TMC) Group, publisher of C@ll Center CRM Solutions, Communications Solutions and Internet Telephony magazines.

About HotData Inc.

Located in Austin, Texas, HotData provides instant access to in-depth and accurate customer information to companies seeking to harness the power of one-to-one marketing by utilizing CRM and ebusiness systems. Unlike individual data providers or traditional service bureaus, HotData collects critical customer data from the industry's leading data sources and delivers a complete set of essential business and consumer information - online and directly into the business applications.

More than a dozen data providers have executed agreements to supply data to HotData users, including Claritas, Inc., Dun & Bradstreet (NYSE:DNB), Experian, Group 1 Software, Inc. (NASDAQ: GSOF); MAILER'S Software; The Polk Company, the United States Postal Service; Westminster International; and WhoWhere?, Inc. To find out more about HotData and its products, call 1/800-HOTDATA (512/531-5300), or visit http://www.hotdata.com.