Business Services Industry

Vitessa Signs Ingram Entertainment Inc. to Supply Video, DVD and Video Games for the Vitessa Merchant Exchange

Business Wire, May 2, 2000

Business/High Tech Editors

SEATTLE--(BUSINESS WIRE)--May 2, 2000

Vitessa Corporation (www.vitessa.net), providing the most powerful e-commerce network of suppliers, services and infrastructure, announced today that the leading supplier of video, DVD and video games, Ingram Entertainment Inc., is the newest member of Vitessa's growing network of suppliers within its Vitessa Merchant Exchange(TM).

Unlike traditional affiliate programs that send consumers to another site to purchase products, Vitessa Merchant Exchange is a dynamic merchandising service that allows content-rich and/or high-traffic web sites to sell products at their site directly to consumers. Vitessa Merchant Exchange merchants can source from millions of products in key categories from the Vitessa Merchant Exchange portal, which they then "drag and drop" into their own web environments to begin selling those products immediately. The web merchant needs no warehousing of products -- products are sourced from Vitessa Merchant Exchange on a Virtual Consignment(TM) basis.

"We feel that Vitessa's Merchant Exchange is a creative e-commerce model for distributing products online and Ingram is thrilled to be a part of it," said Bob Geistman, Ingram Entertainment's Vice President of Business Development. "As part of Vitessa Merchant Exchange, Ingram can instantly increase our distribution and our sales through a new channel."

"Ingram Entertainment brings a vast array of popular products that consumers are actively seeking and buying online," said Dave Mullan, Vitessa President. "With the addition of Ingram Entertainment, Vitessa Merchant Exchange has added thousands of name brand products that consumers know and trust."

About Ingram Entertainment

Ingram Entertainment Inc. had net sales in excess of $1.1 billion in 1999. It is the leading national distributor of home entertainment products including prerecorded video cassettes, electronics, video game hardware and software, DVD hardware and software, audio books, accessories, and used prerecorded video cassettes. Ingram Entertainment Inc. services over 10,000 video specialty, mass merchant, drug and supermarket accounts. The company also provides support services, including direct to consumer fulfillment, for Internet retailers. Ingram Entertainment is headquartered in La Vergne, Tennessee and operates out of 17 U.S. locations. Ingram Entertainment Inc. is also the parent company of music publisher, Ingram/LeBrun Music Inc. and holds a controlling interest in Nashville Computer Liquidators, L.P. (microcomputer and electronics wholesaler) and Frank, Best and Ingram LLC. (advertising agency).

About Vitessa

Vitessa Corporation's e-commerce network, called the Vitessa Merchant Exchange, simplifies e-commerce by combining a complete virtual supply chain and product database, proven transaction engine, easy-to-use merchandising and decision support tools, and value-added services. Unlike traditional affiliate programs that send consumers to another site to purchase products, Vitessa Merchant Exchange is a dynamic merchandising service that allows content-rich and/or high-traffic web sites to sell products at their site directly to consumers. Vitessa Merchant Exchange merchants can source from millions of products in key categories from the Vitessa Merchant Exchange portal, which they then "drag and drop" into their own web environments to begin selling those products immediately. The web merchant needs no warehousing of products -- products are sourced from Vitessa Merchant Exchange on a Virtual Consignment(TM) basis.

Vitessa is a privately held company headquartered in Seattle with offices in San Francisco, New York, Chicago and San Diego. Customers include NBC, Microsoft Press, TalkCity (Nasdaq:TCTY), Critical Path (Nasdaq:CPTH), SalesLogix (Nasdaq:SLGX), Eventricity and Eveo.com. Investors include Media Technology Ventures, GE Equity, MediaOne Ventures, Bowman Capital Management, and Vignette Corporation (Nasdaq:VIGN). For more information visit Vitessa at www.vitessa.net.

COPYRIGHT 2000 Business Wire
COPYRIGHT 2008 Gale, Cengage Learning

 

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