Business Services Industry
Top Promotions Executive Joins Chancellor Marketing Group
Business Wire, May 24, 2000
Business Editors/High Tech Writers
RICHMOND, Va. and SAN FRANCISCO--(BUSINESS WIRE)--May 24, 2000
Wendy Storch to head San Francisco and Sacramento offices
Sales promotion agency, Chancellor Marketing Group, today named Wendy Storch as Managing Director for its San Francisco and Sacramento offices where she will be responsible for directing overall operations in Northern California.
[pilcrow (paragraph sign)] San Francisco is one of the largest offices of the media-owned promotion firm, boasting a number of national as well as regional promotion accounts including Microsoft, Lipton and ehow.com, a leading how-to web site. Sacramento is the firm's fastest growing office.
The promotions agency executive joins the Chancellor Marketing Group from Western International Media, now Initiative Media, where she served as Executive Vice President and Managing Director of Promotion House, the in-house promotions company she created for the agency. During the ten years she was with Western International Media, Ms. Storch built Promotion House into a profitable division and expanded it to a network of five offices. Her successful track record includes broadcast and online media promotion, partnership marketing and consumer sales promotion for The Walt Disney Company, Bell South, AOL, Bloomingdale's, Bally's Health & Tennis, United Paramount Network and Carl's Jr. Restaurants.
Prior to Western International Media, she worked in account management on fast food and restaurant accounts at advertising agencies Della Femina McNamee in Los Angeles and Davis, Johnson Mogul and Columbatto in San Francisco.
"My experience has shown me the power of local media to deliver an effective consumer-focused promotions. CMG's media ownership and promotional expertise allow me to bring together an understanding of the media landscape with an intimate knowledge of the consumer to create compelling and creative promotional programs". said Ms. Storch.
Ms. Storch earned a BFA degree from the University of California, Santa Barbara and attended Carnegie Mellon University in Pittsburgh.
Chancellor Marketing Group is a full-service, media-owned sales promotion agency that develops and executes integrated sales promotions for national and regional companies. Chancellor Marketing Group specializes in sales promotion, event marketing, account-specific marketing, ethnic and cause marketing. The firm has 14 offices in major cities around the country and is a division of AMFM Inc. (NYSE: AFM), the country's largest radio broadcaster. Chancellor Marketing Group has experienced rapid growth since its acquisition by Chancellor Media (now AMFM Inc.) in 1998 and was listed as #13 in the 1999 Top 100 ranking by PROMO magazine, a leading promotional trade publication.
Accounts include American Express, General Motors, General Mills, DuPont, Chi-Chi's, Barnes & Noble, Procter & Gamble, Cotton, Inc., Malibu Rum, TV Guide, First Alert and others.
AMFM Inc. consists of the AMFM Radio Group, including the AMFM Radio Networks and the Chancellor Marketing Group, Broadcast Architecture, Inc. and the AMFM New Media Group, including Katz Media and AMFM's Internet operations. Reflecting announced transactions, AMFM Radio Group with over 440 stations in 100 markets reaches a weekly listener base of approximately 64 million people. The AMFM Radio Networks offers syndicated programming nationwide. Chancellor Marketing Group is a full-service sales promotion firm developing integrated marketing programs for Fortune 1000 companies. Broadcast Architecture is a wholly-owned subsidiary of AMFM and provides research, consulting and programming services domestically and internationally. AMFM's Katz Media is the only full-service media representation firm in the United States serving multiple types of electronic media. AMFM's Internet operations focus on developing AMFM's e-commerce web sites, streaming online broadcasts of AMFM's on-air programming and other media, and promoting emerging Internet and new media concerns. . AMFM has entered into a merger agreement with Clear Channel Communications, Inc. AMFM will subsequently become a wholly-owned subsidiary of Clear Channel. Although there can be no assurance, the merger with Clear Channel is expected to be consummated in the second half of 2000.
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