Loudcloud's Marc Andreessen Joins Top Execs from Inside.com, Priceline, Reel.com, Alta Vista, Screaming Media, and Wells Fargo at Jupiter's MindShare Forum

Business Wire, May 25, 2000

Business/High-Tech Editors

NEW YORK--(BUSINESS WIRE)--May 25, 2000

Second Annual Forum Examines Issues of Profitability and Strategy

for Disparate Players Now in Competition

Jupiter Communications (Nasdaq: JPTR), the worldwide authority on Internet commerce, announced today that Mark Andreessen, chairman and co-founder of Loudcloud, will keynote MindShare: The Jupiter Executive Forum to take place from June 4 to 7 at the Silverado Resort in Napa Valley, California.

Now in its second year, MindShare: The Jupiter Executive Forum deals with the challenges and opportunities that face the highest-ranking leaders in the new economy exclusively. The invitation-only event brings together headline makers from a variety of online and off-line industries for four informal days of networking and learning to challenge conventional thinking. This year's agenda will focus on the issues of profitability and strategy. The elite guest list is made up of approximately 200 top executives; the limited number gathering in an informal environment ensures that discussions will abound and inspire new ideas, new partnerships, and new ways of thinking about the Internet and the future.

Andreessen will join a group of hand-picked luminaries, including Kurt Andersen, chairman, Inside.com; Dan Schulman, president and CEO, Priceline; Kevin Clark, CEO, Screaming Media; Clyde W. Ostler, group executive vice president, Internet Services Group, Wells Fargo; and Mark Wattles, chairman and CEO, Reel.com; to lead thought-provoking roundtable discussions and interactive breakout sessions.

"The Internet has brought forth some nonconventional business models that place traditionally disparate industries in competition with one another," explained Gene DeRose, CEO of Jupiter Communications. "And, as executives witness the weekly mega-mergers and dizzying market fluctuations they are more critical toward their Internet ventures. MindShare is an indispensable event for these leaders to break through these issues, build relationships, benchmark best practices and develop a clear vision regarding the future of their company."

This year's agenda will focus on helping executives address issues of profitability and remain competitive in today's evolving marketplace. The interactive roundtable discussions and breakout sessions will focus on a variety of topics designed by Jupiter's MindShare analysts to provide maximum benefit to time-challenged executives. Topics will include the following:

- Identifying the best metrics to define the consumer;

- Creating a psychographic profile for online customers;

- Defining markets that are poised for the most growth and the next area of
consolidation;

- Blending elements of a successful differentiation strategy;

- Evaluating business models and the dynamic competitive landscape; and

- Identifying the most effective organizational structure for a rapidly growing
business.

"What's so exciting about this event is that there is a direct link between the companies that we analyze in our research and those attending the event." stated Meredith Medland, director and analyst for MindShare, Jupiter's executive-focused service. "Regardless of where guests sit in the audience, they'll sit alongside an industry thought leader. And the uniquely informal format helps these leaders to build relationships, which are crucial to stay competitive in today's market, even across very different industries."

Other industry leaders selected to participate in the roundtable discussions will include Scott Kurnit, chairman and CEO, About.com; Marleen McDaniel, Chairperson, president, CEO, Women.com; Charles Conn, CEO, Ticketmaster Online-CitySearch, Inc.; Kurt Andersen, co-chairman, Inside.com; Chris Kitze, vice chairman, NBCi; E. David Ellington, co-founder, chairman, president and CEO, Netnoir; Charles Katz, president and CEO, 1stUp.com and Andrew Beebe, president and CEO, BigStep.com

Sponsors of the Executive Forum include: eBags; Business 2.0; Forbes and ci4net.com.

To obtain an invitation or receive information on the MindShare forum or the 2000 Forum calendar, contact Jupiter at 800-224-6054 (international callers can dial 917-534-6362) or visit Jupiter online at www.jup.com/events/mindshare/. Companies interested in sponsorship and exhibitor opportunities should contact Faine Speyer at 917-534-6118, or via e-mail at faine@jup.com. Journalists inquiring on press credentials should visit Jupiter's Web site at www.jup.com for press pass applications.

Jupiter Communications, Inc. (Nasdaq:JPTR) is a leading provider of research on Internet commerce. Jupiter's research, which is solely focused on the Internet economy, provides clients with comprehensive views of industry trends, forecasts, and best practices. The company's research services are provided primarily through its continuous subscription services. Jupiter also produces a wide range of conferences that offer senior executives the opportunity to hear firsthand the insights of its analysts and the leading decision-makers in the Internet and technology industries. Jupiter Communications is based in New York City, with operations in London, San Francisco, Stockholm, Sydney, and Tokyo. For more information on Jupiter Communications visit http://www.jup.com.