KNAC.COM Vixen DJ Proves Popular Addition to Hit PC Game, The Sims

Business Wire, May 26, 2000

Business/Entertainment Editors

SANTA MONICA, Calif.--(BUSINESS WIRE)--May 26, 2000

Electronic Arts' wickedly fun computer game The Sims(TM) got a bit more outrageous today with the release of a free add-on: a Sims version of popular KNAC.COM DJ, "The Rack." Rowdy, raw and often controversial, she is the reigning vixen DJ on KNAC.COM, the loudest dot com on the planet. And now the Rack's Sim persona is shaking up the cyberworld, wearing a revealing KNAC.COM T-shirt and sporting a hard rock attitude, she has proven to be an extremely popular addition to the game. The Rack add-on is available for download exclusively at KNAC.COM.

"I can only wonder what situations my fans are putting the Sims version of me through right now on their home computers," The Rack said. "The enormous response from the KNAC.COM community to being a Sims character rocks."

KNAC.COM offers the impassioned fan a place to interact with others who share their same passion for the heavy metal music and lifestyle. Anchored by live broadcast and displaying a viewpoint and personality that lets fans know they're members of an exclusive club, KNAC.COM provides the best heavy metal music, chat, news, interviews, live in-studio appearances by the top names in heavy metal and free downloads.

"The Rack's live DJ show on KNAC.COM has developed a huge following. She delivers the raucous attitude and genuine love of the music and lifestyle to the avid fans of the genre. She's one of them," stated Rob Jones, founder KNAC.COM. "We knew the KNAC.COM community would react when we put the Rack character up last week -- but we were blown away by just how many people wanted to add her to their game. The Rack Attack has definitely wreaking havoc in many Sim households!"

Electronic Arts (Nasdaq:ERTS) has shipped worldwide more than a million copies of The Sims. The popular game that allows players to create a neighborhood of simulated people (Sims) and control their lives skyrocketed to the top of the charts when it began shipping to stores during the first week of February. The Sims has been the top grossing PC game in North America since its release according to Reston-based PC Data. The game continues to hold the top sales position in many European markets and remains a top seller worldwide.

TheSims.com, the official site for The Sims, has been offering free add-ons for the game since its release 15 weeks ago. These have included everything from topiaries and wall lights to a slot machine and cuckoo clock. The downloads have proven extremely popular. Over 150,000 users have downloaded the top add-on, a pet Guinea Pig released in early March.

The Sims requires Windows(R) 95 or greater and a 233Mhz or faster processor. The Sims is available in stores now for a suggested retail price of $49.99. It may be ordered directly from the EA Store(SM) at http://www.eastore.ea.com or by calling 800-245-4525.

Electronic Arts, headquartered in Redwood City, Calif., is the world's leading interactive entertainment software company. Founded in 1982, Electronic Arts (EA) posted revenues of more than $1.4 billion for fiscal 2000. The company develops, publishes and distributes software worldwide for the Internet, personal computers and video game systems. Electronic Arts markets its products under three brand names: EA SPORTS(TM), EA GAMES(TM) and EA.COM(SM). More information about EA's products and full text of news releases can be found on the Internet at http://www.ea.com.

KNAC.COM is part of Enigma Digital's music lifestyle communities that include grooveradio.com, luxuriamusic.com and acaza.com. Enigma Digital is the Internet's first incubator of music lifestyle communities. Genre-specific, individually branded and highly targeted, these are deeply vertical and tailored precisely to the interests and needs of avid music fans. The Enigma Digital incubator offers each community a shared technology infrastructure, back office, financial and e-commerce resources while each retains complete individuality of look, feel and content, integrating previously disparate music industry and lifestyle businesses. Enigma Digital communities incorporate broadcast, editorial, distribution, retail, licensing and live events. Each targets impassioned fans and musicians whose lifestyle is defined by a particular genre of music. Enigma Digital is headquartered in Santa Monica, Calif.

Electronic Arts, EA Store, EA SPORTS, EA GAMES and The Sims are trademarks, registered trademarks or service marks of Electronic Arts Inc. in the U.S. and/or other countries. EA.COM is a service mark of EA.com Inc.