NetGenesis Executive Forum to Discuss The New E-Metrics, Transforming E-customer Data Into Business Success

Business Wire,  May 30, 2000  

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Business/Technology Editors

CAMBRIDGE, Mass.--(BUSINESS WIRE)--May 30, 2000

Six-City Tour to Educate Executives on Effectively Converting

Online Customer Data into Competitive Advantage

NetGenesis Corp. (NASDAQ: NTGX), a leader in providing e-customer intelligence to Internet-enabled and Fortune 500 enterprises, today announced the E-Metrics Executive Forum, an interactive session to discuss the latest methodologies for transforming online customer data into e-business success. This seminar series, beginning May 31, 2000, will enable attendees to collaborate with NetGenesis and Target Marketing on the results of their recent E-Metrics industry study and learn about the new e-metrics successful businesses are using to increase their bottom line. Attendees can obtain additional information and register for the event on the NetGenesis Web site at http://www.netgen.com/events/execforum/index.shtml.

"Our research revealed that while senior managers at today's leading e-businesses recognize the tremendous value of tracking customer activity, they are literally drowning in data and lack the resources and expertise to deal with this torrent effectively," said Matt Cutler, co-founder at NetGenesis and co-author of the E-Metrics study. "The goal of this seminar series is to further explore our research findings and to empower attendees with specific strategies and techniques for extracting critical business insights from their e-customer behavior data turning it into meaningful results and actionable business intelligence."

The New E-Metrics forum will feature presentations by Matt Cutler, Jim Sterne, president of Target Marketing and co-author of the E-metrics study, and Rich Berkman, senior analytic consultant at NetGenesis. Forums will take place from 8:00 am to 12:00 pm on the following dates:

May 31 - Boston (Sonesta Hotel)

June 1 - New York (Kitano Hotel)

June 2 - Chicago (Fairmont Hotel)

June 12 - Dallas (Westin Galleria)

June 13 - San Francisco (Grand Hyatt)

June 14 - Los Angeles (Regal Biltmore Hotel)

The E-Metrics study, E-Metrics: Business Metrics for the New Economy, is currently available on the NetGenesis Web site at http://www.netgen.com/emetrics/. The study defines and standardizes a new set of metrics critical to e-business success, including the personalization index, seducible moments and the freshness factor. During the New E-metrics sessions, attendees will discover the common challenges facing e-business managers today and how applying these new metrics will conquer them.

"We know how to crank out financial reports to judge how well the company is doing," said Jim Sterne, president of Target Marketing and co-author of the E-Metrics study. "But now it's time to come up with some metrics to help gauge the health of our Web efforts. Pageviews and clickthroughs just aren't enough to tell us if the expenditure is paying off."

About NetGenesis

NetGenesis, the leader in e-customer intelligence, helps businesses leverage the Web to succeed in the Net economy. Through an unmatched combination of software and consulting services, NetGenesis offers the sharpest picture of online customers, revealing behavior patterns critical to e-business success. The company's core product, NetAnalysis, transforms e-customer data into effective marketing initiatives and provides a unique drill-down capability that allows users to answer vital business questions. Over 400 Fortune 1000 and Internet-enabled companies use NetAnalysis including Bell Atlantic, Charles Schwab, Fidelity Investments and Lucent Technologies. Based in Cambridge, Mass., NetGenesis is a strategic partner with industry leaders such as Art Technology Group, Annuncio, DoubleClick, IBM, Interwoven, Oracle, Net Perceptions, the Sun-Netscape Alliance and Vignette. For more information contact 617-665-9200 or visit http://www.netgen.com.

About Target Marketing

Target Marketing provides Internet marketing strategy consulting. Jim Sterne, author of four books on Internet advertising, marketing and customer service, is an internationally known consultant and speaker. Target Marketing can be found on the World Wide Web at http://www.targeting.com.

NetGenesis is a registered trademark. NetAnalysis is a trademark of NetGenesis Corp. Other company names and products are trademarks or registered trademarks of their respective companies.

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