New Music TV Channel IMNTV Launches International Ad & Promotional Campaign

Business Wire, May 4, 2000

Business/Entertainment Editors

NEW YORK--(BUSINESS WIRE)--May 3, 2000

Independent Music Network kicks off multi-million dollar effort to support June 1 launch of music channel and website.

To support the anticipated June 1 launch of a new national music television channel and website, Independent Music Network, Inc. (IMN(TM)) has launched a multi-million dollar print and broadcast advertising and promotional campaign. The global campaign on behalf of IMNTV(TM) and IMNTV.com began on April 15, 2000 with the launch of the company's website, and will expand over the coming weeks leading up the June debut of the music television channel.

IMNTV, a wholly owned subsidiary of Falcon Entertainment Corp. (OTC BB: INDE), will feature programming comprised of amateur and professional music television videos submitted from around the world. Videos will be simultaneously webcast on IMNTV.com.

With the tagline "Get Huge," the campaign presents IMNTV as the amateur musician's opportunity to get noticed through the exposure the network can provide, and invites artists and bands to submit music videos for broadcast. The campaign includes approximately 1,200 TV spots and print ads in nearly 80 publications.

Developed by RDA International, Inc. of New York, the campaign targets men and women primarily from 16 to 36, and includes a series of 15-, 30-, 45- and 60-second spots, plus print, outdoor and Internet ads. The advertising is complemented by a national promotional program that includes a postering campaign and teams of IMNTV representative news vans visiting and filming at music venues, festivals, concerts and college campuses.

IMNTV's television commercials are airing on VH1, MTV, E!, Sci-Fi Channel, NBC, CBS and TBS, and in Mexico and Central and South America. They're also running on IMNTV's own channel as the network counts down to the June airing of its first music videos. Print ads are running in music magazines, including Billboard, CMJ Monthly, Guitar Player, Electronic Musician and Spin; alternative weekly publications, including BAM, LA Weekly, The Phoenix and The Village Voice; and college newspapers in major markets.

About Falcon Entertainment

Falcon Entertainment Corp. is a diversified entertainment company focused on three primary areas: Broadcasting and Cable Networks, Music, and Internet websites. Falcon's wholly owned subsidiary IMN intends to broadcast and webcast (subject to content) all amateur and professional music television videos submitted from around the world on national cable and direct satellite television, 24 hours a day, seven days per week on IMNTV. IMNTV will simultaneously webcast these music videos on its Internet website www.IMNTV.com. Webcasting the music videos will enable audiences worldwide to view artist performances that may not be televised in their respective markets.

Companies in Falcon's sector include: Yahoo! Inc. (NASDAQ: YHOO), CDnow, Inc. (NASDAQ: CDNW), Fox Entertainment Group, Inc. (NYSE: FOX), Amazon.com, Inc. (NASDAQ: AMZN), America On Line, Inc. (NYSE: AOL), Hitsgalore.com, Inc. (NASDAQ: HITT), Lycos, Inc. (NASDAQ: LCOS), EMusic.com, Inc. (NASDAQ: EMUS), Musicmaker.com, Inc. (NASDQ: HITS), Viacom, Inc. (NYSE: VIA) and eBay, Inc. (NASDAQ: EBAY).

Independent Music Network, Inc., InVision Records, Inc. and Ecity Records, Inc. are all wholly owned subsidiaries of Falcon Entertainment Corp. Falcon is headquartered in New York, NY.

This news release contains certain forward-looking statements that involve risks and uncertainties. Factors that could cause actual events to differ materially from these forward-looking statements include, but are not necessarily limited to, the following: there is intense competition for web-based business and entertainment content and Falcon may not be able to compete successfully for advertisers and content; Falcon's systems may not be able to accommodate increases in the number of users of its services; Falcon needs to expand its business and be able to do so successfully, and; if Falcon is not able to successfully launch its television programming or does not develop new and enhanced services and features for its website, it may not be able to attract and retain a sufficient number of users. These and other risks are described in the Company's filings with the Securities and Exchange Commission, including the Company's Annual Report on Form 10-KSB for the fiscal year ended May 31, 1999 and Quarterly Report on Form 10-QSB for the period ended February 29, 2000.

This is neither an offer to buy or sell a security and is for informational purposes only