BlueStreak.com Achieves Rich Media Milestone for Site Acceptance Among Portals; From AltaVista to Yahoo!, Top Internet Networks Now Welcome BlueStreak.com's Rich Media-Enabled Banner Ads

Business Wire, May 8, 2000

Business/Technology Editors

@tech 2000

SAN FRANCISCO--(BUSINESS WIRE)--May 8, 2000

BlueStreak.com today announced its rich media-enabled banner solution is now accepted on 15 of the top 20 Internet sites as ranked by MediaMetrix. This breakthrough comes with the recent acceptance of BlueStreak by the last two major portals - AltaVista and Excite. These properties join other top names, including Yahoo!, DoubleClick, and Lycos. BlueStreak.com is the only marketing solutions provider embraced by such a broad range of portals and sites--a testament to the company's cutting-edge technology and the industry's increasing response to the success of rich media marketing.

"Site acceptance is a major issue for online marketers," said Annette Tonti, president and CEO of BlueStreak.com. "In the past, rich media banners were too cumbersome for networks, and they inhibited merchants from advertising on highly trafficked sites. BlueStreak.com's solution enables advertisers to create effective rich media ads with minimal download time and file size, and the ads are now embraced by most leading networks."

Because of the overwhelming response from portals, networks and Web sites embracing BlueStreak.com-enabled banner ads, more of the Web's estimated 72.6(a) million monthly visitors will see and interact with banner ads created with BlueStreak.com's innovative rich media solution than with any other competitive solutions. Joining the rich media bandwagon last week, Excite network is the most recent addition to the impressive list of top Internet portals that welcome banners created by BlueStreak.com's solution. The list includes: Lycos, AltaVista, 24/7 Media, About.com, DoubleClick, AdSmart, Burst Media, Go Network, GoTo.com, Gotoworld.com, Infoseek, Match Logic, MSN and Yahoo!.

BlueStreak.com-enabled banner ads are also accepted on most other top-100 Web sites including: CNN.com, The Weather Channel, CNet, BBC.com, Talkcity, Mail.com, Bloomberg Online, XOOM and Women.com.

Less than one year after its launch, the company has already won over leading merchants including American Express, AT&T, Barnes & Noble, Lycos, Pfizer and Ford Motor Company. These blue-chip customers chose BlueStreak.com for its lead position in site acceptance as well as solution ease-of-use and ROI.

About BlueStreak.com

BlueStreak.com offers high-impact rich media and interactive marketing solutions. By leveraging the power of rich media and on-the-spot transactions, BlueStreak.com customers are building brands, driving traffic, acquiring customers, and selling products across the Internet. Key innovations introduced by BlueStreak.com solve problems relating to intrusiveness, site acceptance and speed. The company's On-The-Fly System enables customers to create, modify, and optimize their online and email marketing faster and more cost effectively than competing offerings--minus the involvement of a technical team. Based in Newport, RI, the privately held company was founded in March 1999, and has offices in New York, San Francisco, Chicago and Boston. In January 2000, BlueStreak.com received $7 million in Venture Capital financing from Zero Stage and Lazard Technology Partners and added industry icon Nicholas Negroponte to its Board of Advisors.

You can find examples of BlueStreak.com solutions at work, as well as more information on the company, at http://www.bluestreak.com.

(a) Source: Media Metrix, March 2000 Report