Pink Dot and Rich's Products Corporation Cook Up Strategic Alliance

Business Wire, May 9, 2000

Business Editors/Retail Writers

CAMARILLO, Calif.--(BUSINESS WIRE)--May 9, 2000

A co-marketing agreement between Pink Dot, the largest online instant delivery food shopping experience and Rich's Products Corp. sweetens the selection of fresh baked goods available to Pink Dot's online and phone customers.

The national agreement names Rich's as the exclusive provider of bagels, fruit-filled croissants, brownies, strudel, cinnamon rolls and eclairs complementing Pink Dot Cafe's wide variety of freshly prepared foods.

"The partnership will allow us to substantially increase our new breakfast menu delivering fresh and hot out-of-the-oven baked goods to our customers all in about 30 minutes," said Dan Frederickson, Pink Dot chief executive officer. "As we expand across the country, Rich's nationwide distribution centers will be able to provide consistent high quality products to our fulfillment centers."

"Rich Products looks forward to working with Pink Dot and their great network. Our great-tasting line of baked goods are a perfect fit," said Dennis A. Janesz, President of the Food Service Division at Rich's. "We are very excited that our products will be able to be enjoyed by Pink Dot's customers."

Founded in 1987, privately held Pink Dot, Inc. is the largest online instant delivery food shopping experience, currently serving more than 130,000 customers. Pink Dot offers thousands of fresh, high-quality prepared food and brand name products via the Internet at www.pinkdot.com or by calling 1-800-PINK-DOT.

With its commitment to delivering the finest products available Pink Dot is allied with category leaders including ACNielsen, Haagen-Dazs, Jon Donaire, McKesson Water Products (Sparkletts), Oval Kent and PERSPECTIVES, among others. Pink Dot's corporate headquarters is located at 751 Daily Drive, Suite 302, Camarillo, Calif., 93010.

Founded in 1945, Rich's is one of the United States' largest family-owned food companies, with annual sales of $1.4 billion and more than 7,000 associates worldwide. Rich's has regional offices, subsidiaries and manufacturing plants located in 53 countries including Canada, Mexico, India, South Africa, China and Italy.

Rich's is known around the world as leading supplier and solutions provider to the food service and in-store bakery segments, specializing in bakery and dessert products and field technical support services.