Business Services Industry
infoUSA Acquires Getko Direct Response of Canada
Business Wire, May 9, 2000
Business Editors
OMAHA, Neb.--(BUSINESS WIRE)--May 9, 2000
infoUSA (Nasdaq:IUSA), www.infoUSA.com, the leading provider of proprietary business and consumer databases, data marketing services and Internet marketing solutions today announced the acquisition of Getko Direct Response of Canada from Cendant Corporation. Getko Direct Response of Canada, a leading Canadian list and data processing supplier for the direct marketing industry, was founded in 1991 as Syntony Marketing, Inc. The company has annual revenues of approximately $2 million. The price of the acquisition was $1.6 million.
Vin Gupta, Chairman and CEO infoUSA, said "We are excited to welcome Getko Canada to the infoUSA family. This acquisition is consistent with our strategy of acquiring companies within our traditional lines of business. The Getko Canada acquisition brings to us data content, proprietary data processing solutions, and economies of scale needed to become the dominant player in Canada." Gupta stated "I am also pleased to announce that Jonathan Latsky, a founder of the company, will be joining our management team and will be in charge of our Canadian List, Directory, and Reseller Divisions. We plan to increase our presence in Canada with this acquisition and we also plan to accelerate our Internet presence with a complete redesign of our www.infocanada.ca site. Jonathan's experience and talent will give us a proven leader in the industry, and we anticipate strong growth under his management."
Jonathan Latsky said "I am very excited to join infoUSA as there is a phenomenal strategic fit between our companies. Coupling infoUSA's strengths with those of Getko Canada should prove very effective in dramatically increasing our share of the Canadian direct marketing services industry."
infoUSA, founded in 1972, is the leading provider of business and consumer information products and database marketing services. The infoUSA databases power the directory services of the top traffic-generating Internet sites including InfoSpace (Nasdaq: INSP), Yahoo! (Nasdaq: YHOO), Microsoft (Nasdaq: MSFT) and AOL (Nasdaq: AOL). The company has partnership agreements with several Internet companies, including Mapquest.com (Nasdaq: MQST), DoubleClick (Nasdaq: DCLK), Network Solutions (Nasdaq: NSOL), USWeb/CKS (Nasdaq: USWB), Dell (Nasdaq: Dell) and Zip2 (a division of Compaq). Nearly three million customers use the products and services for direct marketing, telemarketing, marketing planning, lead generation, sales planning, customer analysis and credit reference. Headquarters are located at 5711 South 86th Circle, PO Box 27347 Omaha, Neb., 68127-0347. infoUSA Inc. can be contacted at (402) 593-4500.
Statements in this announcement other than historical data and information constitute forward looking statements that involve risks and uncertainties that could cause actual results to differ materially from those stated or implied by such forward-looking statements. The potential risks and uncertainties include, but are not limited to, recent changes in senior management, the successful integration of recent and future acquisitions, fluctuations in operating results, failure to successfully carry out our Internet strategy or to grow our Internet revenue, effects of leverage, changes in technology and increased competition. More information about potential factors that could affect the company's business and financial results is included in the company's filings with the Securities and Exchange Commission.
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