Kana Selects Instruction Set to Meet Web-based Training Needs; Custom content development Allows Kana Customers to Reap the Benefit of eLearning

Business Wire, Nov 1, 2000

Business/Technology Editors & Education Writers

NATICK, Mass.--(BUSINESS WIRE)--Nov. 1, 2000

Instruction Set, a leading Education Solutions Provider(TM)(E*SP(TM)), announced today that it has been selected to develop web-based training curriculum for Kana Communications, Inc. (NASDAQ: KANA), a leading provider of enterprise relationship management (eRM) solutions. Kana delivers a broad range of world-class, integrated e-business and interaction applications with a modular and scalable platform for both Internet and Global 2000 companies.

The web-based training courses developed by Instruction Set are made available to Kana's customers to teach the in-depth functionality of the product line and for re-training that may be required due to new product enhancements. By complementing their Instructor-led training efforts with web-based offerings, Kana expects to improve their overall product training programs by providing more comprehensive training options and learning environments. These self-paced courses will enable their customers to get up to speed quickly and efficiently.

Instruction Set is recognized for developing tools that are easy-to-use, intuitive and customized for a particular product. Instruction Set has developed for Kana a series of simulations that demonstrate tasks to the user, allow the user to practice that task, and give the user an opportunity to assess their own learning. Other dynamic interactive multimedia elements are incorporated in each course, engaging users with the content. Quizzes are included in all modules to reinforce as well as assess conceptual knowledge. These learning tools will ensure that users have mastered the content before continuing with the course.

"Instruction Set has met our time-to-market and cost demands for the development of our content in an easy-to-use web-based delivery model," said Bill Phelps, vice president of professional services for Kana.

"Kana is at the forefront of the eRM industry and we are delighted that they have chosen us to develop their web-based training," said Roberta Powell, vice president of sales for Instruction Set. "Our ability to provide a consistent training experience for Kana's customers across Instructor-led and web-based options helps set us apart and offer a unique proposition to valued customers like Kana," added Powell.

About Instruction Set, Inc.

Headquartered in Natick, MA, Instruction Set, Inc. is a leading Education Solutions Provider(TM)(E*SP(TM)) offering corporations and individuals integrated learning solutions in the field of information technology. Incorporated in 1993, Instruction Set develops and markets more than 400 stand-alone web-based technical training courses in addition to offering customized, instructor-led technical training curriculums with integrated web-based training support. Instruction Set is uniquely qualified to provide turnkey technical training solutions that require minimal up front investments, are highly scalable and customizable, and deliver a measurable ROI. Instruction Set offers a full set of training solutions and services from needs assessment to curriculum development to hosting and delivery of instructor-led training, web-based training and customized education consulting. Instruction Set's customers include Fortune 1000 companies, emerging corporations and leading dot-com companies such as: Bowstreet, Computer Science Corporation, Critical Path, Gillette, Hewlett-Packard, Kana, Kaplancollege.com, MBNA, Monster.com, Verizon and Vitria Technology.

Additional information about Instruction Set, its products, clients and services can be found at http://www.instructionset.com or by calling 800-874-6738.

Note to Editors: there is an asterisk in the acronym between E and SP.