Casio Communications, Inc. Signs Licensing Agreement to Display Products in 3-D With O2 Essential Marketing Technologies

Business Wire, Nov 1, 2000

Business/Technology Editors

MARINA DEL REY, Calif.--(BUSINESS WIRE)--Nov. 1, 2000

O2 Essential Marketing Technologies(TM) (AMEX:THD) (hereafter "O2") announced today that it has signed a licensing agreement with Casio Communications, Inc., to create and distribute enhanced three-dimensional images of their products. Under terms of the licensing agreement, O2 will use its proprietary 3-D digital photography and programming to produce fluid, full-range rotational views for numerous Casio Communications products.

The 3-D images will be marketed to e-tailers as part of an alliance with Yahoo! signed in July 2000, which enables O2 to approach all of Yahoo! Shopping's authorized distributors and resellers to license O2's 3-D technology to display their products. With this agreement, O2 can leverage relationships developed with Yahoo! Shopping merchants providing an immediate sales channel and a potentially huge installed customer base. The images will be available to the manufacturers' authorized distributors and resellers and for purchase on O2's 3dimagestore.com.

Commenting on the announcement, Terry Gourley, Chairman & CEO of O2, stated, "We are seeing a continuous flow of prominent manufacturers signing licensing agreements to include their products in O2's growing inventory of enhanced 3-D rotational images in it's 3dimagestore.com. Casio Communications is one of many manufacturers with whom O2 has announced the signing of licensing agreements. Our goal is to grow that inventory to exceed 15,000 images by the end of 2001."

About Casio Communications, Inc.

Casio Communications, Inc., has answered the call for technologically advanced telecommunication products for almost 30 years. Casio Communications created the telephone answering device (TAD) industry as we know it today by introducing the first commercially viable answering machine a quarter of a century ago. The product -- the model 400 -- is now featured in the Smithsonian Institution's exhibit titled "Information Age: People, Information and Technology." The company's long history of telephone answering machine and cordless telephone innovations has resulted in 30 patents currently in place and more than five pending-more than all market leaders combined in similar categories. Casio's product categories include: system phones for homes and small offices, cordless phones, answering machines, cordless phones with answering machines, corded phones with answering machines and audio products.

About O2 Essential Marketing Technologies

3Dshopping.com. d/b/a O2 Essential Marketing Technologies is a marketing and distribution company that scales through technology. The O2 Family of Brands is a comprehensive suite of web-based marketing products, services and strategies delivering interactive media enhancements, revenue generating and cost cutting tools to businesses or consumers at high speed and with maximum clarity. O2 is achieving this through continued expansion and development of its core 3-D technology with full rotation and zoom capabilities as well as through the acquisition of complementary businesses and technologies.

Safe Harbor Forward-Looking Statements

Except for historical information contained herein, the statements in this release are forward-looking statements that are made pursuant to the safe harbor provision of the Private Securities Litigation Reform Act of 1995. Forward-looking statements involve known and unknown risks and uncertainties that may cause the companies' actual results in future periods to differ materially from forecasted results. Such risks and uncertainties include, but are not limited to, market conditions, competitive factors, the ability to successfully complete additional financings and other risks.

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