Move Over "Car Talk," Motor Trend Launches Nationally Syndicated Radio Programs; Motor Trend Radio Magazine and Motor Trend Weekend presented by Meguiar's

Business Wire, Nov 1, 2000

Business Editors & Automotive Writers

LAS VEGAS--(AutomotiveWire)--Nov. 1, 2000

Adding to the multi-media world of Motor Trend, two nationally syndicated Motor Trend weekend radio programs will be launched in November, it was announced by Paul Sisia, Vice President of Marketing for Motor Trend at SEMA, the Specialty Equipment Market Association show.

The two 2-hour weekend programs, Motor Trend Radio Magazine and Motor Trend Weekend, syndicated by Talk Radio Network, will debut in more than 100 markets. Alan Taylor, the newly named host will conduct on-site interviews at the SEMA show (10/31-11/3) for air in November.

"These nationally syndicated radio shows will round out our broad array of Motor Trend's exciting brand extensions. The authority of our editors' voices already transcends beyond the magazine into television, the Internet, at the 18 International Auto Shows, within the membership clubs, Motor Trend en Espanol and our Car, Truck and Sport/Utility of the Year awards," said Mr. Sisia.

Airing on weekends, Motor Trend Radio Magazine on Saturday, and Motor Trend Weekend on Sunday, the shows will be in the 8 a.m. - 10-a.m. time slot on both the East and West Coast:

--Motor Trend Radio magazine will feature lively interviews

with Motor Trend's editors, mechanics' advice, tips on buying

and selling cars (from the showroom or the Internet),

on-location broadcasts at the major international auto shows,

listener call-in, informative road test reviews, interviews

with industry leaders and celebrity drivers, and much more.

--Motor Trend Weekend will be live from remote locations and

automotive events, and reflect the leisure pursuits

associated with automobiles. Like Motor Trend magazine

itself, MT Radio will be informative, provocative and

entertaining - and, be the leading authority on automotive

information on the air.

Both shows are presented by Meguiar's, the nation's leading surface care manufacturer celebrating its 100th anniversary. "We are excited to be involved with one of the world's most trusted and widely read automotive publications and to bring its pages to the radio airwaves," said Barry Meguiar, Meguiar's president and CEO. "We also look forward to bringing these programs to the world's leading automotive events so listeners across the country can now experience these events."

"As radio host, Alan Taylor complements the Motor Trend team with several years as host of radio's "Auto Talk" and "Cruisin' America," said Motor Trend's, Mr. Sisia. "As an auto enthusiast, Alan brings years of on-location broadcast experience and will communicate the true passion of America's love affair with the automobile to millions of listeners across the country," he added.

Motor Trend, founded in 1949, has a circulation of 1.26 million with a readership of 6.6 million. Internationally recognized as the world's #1 authority, Motor Trend is one of the leading brands in the emapUSA group of publications. The Motor Trend brand is comprised of Motor Trend en espanol, Motor Trend Television (a monthly nationwide program on Speedvision), Motor Trend online (www.motortrend.com), the 18 Motor Trend international auto shows and the much coveted Motor Trend (Car, Truck and Sport/Utility) of the Year awards program.