BlueLight.com Launches Online Toy Store Featuring Scores of Popular Stocking Stuffers for the Holidays

Business Wire, Nov 16, 2000

Business Editors & High Tech Writers

SAN FRANCISCO--(BUSINESS WIRE)--Nov. 16, 2000

Expanded Store Offers the Season's Hottest Toys, New Shop by Age

Functionality and Comprehensive Gift-Giving Recommendations

Speedy Razor Scooters, litters of electronic dogs and a cornucopia of Pokemon products are just a few clicks away this holiday season. BlueLight.com(TM) announced today the opening of its newly expanded Toy Store at www.bluelight.com. Just in time for the holidays, the Toy Store features this year's must-have toys, a clever Shop by Age functionality, handy gift-giving recommendations for birthdays, and educational and award-winning toys. Offering crowd pleasers from popular brand names like Mattel, Nintendo, Nickelodeon and Sesame Street, BlueLight.com is the premier Web destination for finding the ideal holiday gift.

For parents looking to make kids jump for joy, BlueLight.com's Toy Store offers the hottest toys of the season, from Sony PlayStation II and Let's Pretend Elmo to Pokemon Gold and Silver video games for the Nintendo Color Game Boy. Shoppers can quickly and easily browse through hundreds of virtual shelves, where they can find BlueLight's Top Toys for 2000, including:

-- Sony PlayStation II, sold as a bundle with accessories and games at various
prices

-- Poo-Chi Interactive Puppy - comes in three colors, just $24.99 each

-- Razor Original Folding Kick Scooter - only $99.99

-- Let's Pretend Elmo - perfect for little tykes at $29.99

-- Celebration Barbie - a must-have for the collection at only $29.99

-- Amazing Babies - the popular interactive doll for just $44.99

-- Tucker My Talking Truckbot - just $32.99

-- Ask Me More Eeyore - a cute and cuddly pal for just $23.99

-- Rugrats: The Movie on DVD - only $24.99

-- Pokemon Silver and Gold Video Games - the perfect stocking stuffers at just
$25.88 each

Shoppers can find a multitude of toys in 18 hot categories including Electronic Toys, Dolls, and Accessories and Video Games.

"With BlueLight.com's comprehensive assortment of popular toys and helpful search tools like gift-giving recommendations by age, Mom and Dad can rest assure that shopping at BlueLight.com's Toy Store will be a fun and rewarding experience," said Mark H. Goldstein, CEO of BlueLight.com. "Holiday shopping has never been easier."

Shop By Age Functionality

BlueLight's new Shop By Age functionality allows customers to easily browse and buy toys by age--all in one place! For example, when Mom clicks on the 3-4 year-old category button she'll be offered a variety of gift recommendations for her 4-year-old daughter like Barbie Rock N' Roll Radio House ($29.99) and Silly 6 Pins Rolling Game ($19.99). In a matter of seconds, she also can take care of her 13-year old son's gift by clicking on the appropriate category button and then choosing from items such as an Electronic X-Men X-Jet ($22.99) and a NERF Power Clip ($19.99).

Each age category is thoughtfully designed and comes with useful birthday, educational and award-winning toy recommendations. As an added bonus, comparison shopping and a product overview are included. Customers are presented with photos and details of three similar toys so they can thoroughly review their options. Shoppers also can email product screen shots to friends to let them know about the great deals available at Bluelight. As always, consumers looking for a particular toy can search from anywhere on the site by product name, keyword or brand.

Convenient Gift-Giving Features

To complement the online shopping experience this season, BlueLight.com is pleased to present new gift-giving features created with customer convenience in mind. The features include gift-wrapping, online wish lists and gift guides-all in time for the holidays.

BlueLight.com currently offers multiple ship-to functionality, which allows customers to send items to multiple destinations with just a few clicks. BlueLight.com guarantees Christmas delivery of products purchased by dates clearly posted on the site using a selection of trusted carriers, like United Parcel Service (UPS). As an added convenience, BlueLight purchases are returnable at any of the more than 2,100 Kmart, Big Kmart and Super Kmart stores across the country for full refund or exchange.

About BlueLight.com

Based in San Francisco, BlueLight.com is an independent company formed to leverage the substantial assets of Kmart Corporation, the nation's second-largest discount retailer. As Kmart's e-commerce channel, BlueLight's goal is to meet the online shopping needs of the more than 30 million Americans who visit a Kmart retail location each week, turning those consumers into BlueLight customers by offering "Great Brands at BlueLight Prices."

BlueLight's shopping site (www.bluelight.com) features thousands of products across multiple categories, including Martha Stewart Everyday(R)and other nationally recognized brands. BlueLight.com's Totally Free Internet Service, powered by Spinway, Inc., is the fastest growing Internet service in U.S. history with more than five million subscribers after just eleven months. BlueLight.com was formed in 1999 by Kmart Corporation (NYSE: KM) and SOFTBANK Venture Capital with investments by Martha Stewart Living Omnimedia, Inc. (NYSE: MSO). For more information visit www.bluelight.com.