Win HDTVs, Minisystems, Mp3 Players and More in E-sim's Livemanuals.com ``See How They Work and Win'' Sweepstakes

Business Wire, Nov 20, 2000

Business Editors

NEW YORK--(BUSINESS WIRE)--Nov. 20, 2000

e-SIM Ltd. (Nasdaq:ESIM), the leading provider of technology for Web-based product simulations and product design, announced today its `See How They Work and Win' Sweepstakes to celebrate the recent launch of LiveManuals.com.

Visitors to the site (www.livemanuals.com) will be encouraged to enter to win great prizes such as 55" High-Definition Televisions, Yepp MP3 Players from Samsung, and MiniSystems and Audio/Video Receivers from Kenwood. The sweepstakes will run from November 20, 2000 through March 8, 2001 and there will be two winners selected each week. Consumers may enter each week for the weekly drawings and can earn extra entries by referring friends and family to enter.

LiveManuals.com, launched on October 31, 2000, offers consumers interactive, online customer support and the first "try-before-you-buy" opportunity on the Internet through unique interactive product simulations that look and work just like the real thing complete with `show me how' feature demonstrations and online user manuals. Consumers can find comprehensive product support information for more than 10,000 products; create a product portfolio to track their products and warranty information; compare prices and shop; and more.

"We are proud of the site we have created and the positive response so far. We believe that this is an exciting way to show off the tremendous attributes of LiveManuals.com and to thank our visitors at the same time," said Bill Sims, President and CEO of e-SIM's LiveProducts Division. "This sweepstakes, made possible through the generosity of our sponsors, Kenwood USA and Samsung Electronics America, is an extra incentive for consumers to visit the site, spread the word to their friends and family and ultimately try our simulations, get answers to their product support questions, create their own product portfolio and for the first time, have the opportunity to try electronics products online before they buy. With these benefits combined with the many other current and planned features, we believe that our first-time visitors will be compelled to become frequent visitors."

About e-SIM

e-SIM Ltd. is the leading provider of advanced simulation technology and services for product design and implementation as well as for interactive product presentations on the Web. e-SIM's proprietary simulation technology enables customers to bring products to market faster, enhance the quality of interactive training and power electronic commerce over the Internet. This technology enables the creation and distribution of interactive product simulations that look and behave like real products, with animated feature demonstrations and interactive user manuals over the Internet or Intranet for Web-based electronic commerce, interactive customer support and marketing. e-SIM has released its new customer support Web service, www.livemanuals.com, a source for consumers to get answers on their favorite products in a fun and simple way, featuring LiveManuals, manufacturer support information, warranty tracking and renewal and more.

e-SIM's simulation technology offered in its RapidPLUS line of products, enables product designers and engineers to easily create software prototypes of electronic products that are fully functional, interactive and behaviorally identical to the simulated products and systems. RapidPLUS offers automatic embedded software code generation from the prototype that significantly reduces the time to market for development of new products.

With distributors around the globe, e-SIM products are setting the standard for providing simulation, prototyping and development solutions to the world's leading consumer electronics, telecommunications and office automation companies. For more information on e-SIM, please visit our Web site located at www.e-sim.com.

Certain matters discussed in this news release are forward-looking statements that involve a number of risks and uncertainties including, but not limited to, significant fluctuations and unpredictability of operating results, risks in product and technology development and rapid technological change, dependence on a single product line, extent of demand for the Company's product, impact of competitive products and pricing, market acceptance, lengthy sales cycle, changing economic conditions, risks of joint development projects, dependence on key personnel, difficulties in managing growth, risks relating to sales and distribution, risks associated with international sales, risks of product defects, dependence on company proprietary technology. For a more detailed discussion of these and other risk factors, see the Company's Form 20-F as filed with the United States Securities and Exchange Commission.

Note to Editors: All other trade names of properties of their owners.

This press release is available on the KCSA Worldwide Web site at www.kcsa.com.