Trish McEvoy and Anthony Logistics for Men Choose ibeauty.com as Online Retailer for Luxury Cosmetic & Skincare Lines; New at ibeauty.com, Available for Purchase Immediately

Business Wire, Nov 20, 2000

Business Editors

NEW YORK--(BUSINESS WIRE)--Nov. 20, 2000

Celebrity makeup artist and cosmetic creator, Trish McEvoy, along with Anthony Sosnick, founder of the exclusive specialty line of men's skincare products called Anthony Logistics for Men, sign on with ibeauty.com just in time for holiday gift shopping. ibeauty.com, a prestige online beauty site that offers luxurious, high-end product selections, combined with leading industry expertise, is now the online retailer for both of these luxury cosmetic and skincare lines, launching immediately.

"ibeauty believes in nurturing the experts and products that are available on our site," explains Janet Han, General Merchandising Manager, ibeauty.com. "We understand the importance of the retail environment when showcasing these luxurious lines and are dedicated to offering our manufacturers and consumers an unparalleled online beauty experience."

Previously available only at high-end, specialty stores including Neiman Marcus, Saks Fifth Avenue, Fred Segal and Sephora, Trish McEvoy cosmetics and Anthony Logistics for Men, join the likes of other leading luxury beauty lines offered at ibeauty.com including blisslabs, Naturopathica, Calvin Klein, Sepia, Philosophy, Tony & Tina, Z. Bigatti and Mason Pearson to name a few. By joining ibeauty.com, Trish McEvoy and Anthony Logistics for Men are now able to offer their wide-ranging product selection to an international audience via the Web.

Trish McEvoy, makeup artist to celebrities including Angelina Jolie, Sarah Jessica Parker and Julia Louis Dreyfuss, in addition to offering her cosmetics, skincare, fragrance and tools on ibeauty.com, has also developed exclusive ibeauty.com products perfect for holiday gifts and parties. These ibeauty.com exclusives include: Wine Lovers Kit ($50) -- an outstanding wine-inspired selection of color for lips, cheeks and nails; Dream Girl Lips ($45) -- a lush palette of this season's ten essential lipsticks with brush; Holiday Beauty ($175) -- an ultra-chic red leather clutch with the essential make-up items for every woman's purse available in a blonde, brunette or redhead palette; Dream Girl Face ($55) -- a dreamy compact and convenient case that holds 3 coordinated classic eye shadows and 2 luscious lip colors; and Kiss & Tell ($45) -- a spy-sized black croc carry all with three luscious lip colors and one moisture stick.

Now available online exclusively on ibeauty.com, Anthony Logistics for Men is the most complete personal care system designed especially for men's needs and lifestyles. Founded by Anthony Sosnick, this exclusive skincare line was scientifically developed to utilize various nature-based ingredients with multi-functional properties. The complete collection includes 26 core products, for a variety of hair and skin types, including cleansers, toners, moisturizers, scrubs & masks, shampoos & conditioners, hair styling & shaving products, and other bath & body essentials. This premier, men's cosmetic line is sold exclusively at Fred Segal -- LA, Sephora and ibeauty.com.

About ibeauty.com

New York-based ibeauty.com is a prestige online e-commerce beauty site, dedicated to providing products, information, news and features such as personal shopping. ibeauty, the first online beauty retailer, is celebrating its third year of selling a wide range of beauty, skincare and fragrance products for women, men, home, babies and gifts. ibeauty.com has an exclusive marketing agreement with AOL, reaching 85% of the total online audience, and offering an assortment in excess of 500 cache brands such as Philosophy, Trish McEvoy, Anthony Logistics, blisslabs, Elizabeth Arden and Calvin Klein. ibeauty.com can be found at http://www.ibeauty.com, or by typing keyword `ibeauty' on AOL.