MailWorkZ Forms a Strategic Partnership With HumanClick to Add Interactivity to eMarketing

Business Wire, Nov 21, 2000

Business/Technology Editors

BEDFORD, Nova Scotia--(BUSINESS WIRE)--Nov. 21, 2000

With MailWorkZ integrating HumanClick's `Click to Chat' Functionality to the newly released Broadc@stHTML, only one click separates marketer

and customer

MailWorkZ, a leading provider of eMarketing enabling technology, launches Broadc@stHTML 4.2, which includes full integration with HumanClick's `Click to Chat' functionality, adding live interactivity to MailWorkZ's eMarketing product.

MailWorkZ's strategic partnership with HumanClick, the leading facilitator of Interactive Communications over the Internet, enables the inclusion of HumanClick's functionality in any email, online newsletter, customer service or sales communications. An online reseller of equipment could use Broadc@st and the `Click to Chat' technology to speed the liquidation of discounted products through an online sales brochure linked to their customer service center.

"The addition of this `Click to Chat' feature redefines the roll of eMarketing as a communications vehicle," commented web marketing consultant Philippe Lang. "With MailWorkZ, I can control the rate and timing of the electronic distribution. That's important with the HumanClick feature, because I don't want to inundate a customer service center with too many simultaneous inquiries."

"If in the past, marketing meant running a TV commercial on a mass broadcast TV network, today, the focus is on one-to-one marketing," said MailWorkZ CEO Michael Konesky. "Through our partnership with HumanClick, only one click separates a marketer from their customer."

"The partnership between MailWorkZ and HumanClick also brings an element of timeliness to eMarketing," said HumanClick General Manager Eitan Ron. "Let's say you're sitting in your office on a cold winter day, and you receive an email from your travel agent telling you to `Click Here to book a long weekend in the Bahamas NOW'. This example illustrates the power of our partnership, as well as the true potential in eMarketing," added Ron.

Product benefits of Broadc@stHTML 4.2 include advanced design and list management features, HTML and text messages, campaign scheduling and reporting.

About MailWorkZ

MailWorkZ, based in Bedford, Nova Scotia, is a young, technology-based company focused on the growing Email Marketing segment. With leading edge eMarketing applications and expertise, MailWorkZ is quickly becoming a leading provider of eMarketing enabling technology.

About HumanClick

HumanClick, Ltd., a wholly owned subsidiary of LivePerson, is the leading customer service application over the Internet for the Small and Medium Enterprise (SME) market, facilitating Live, 24/7 Interactive Sales and Customer Support. The HumanClick service permits site visitors to get immediate, real-time on-demand help and enables web site owners to track and communicate with visitors to their site. HumanClick, an Application Service Provider (ASP), enables its clients to increase sales, improve customer service and reduce costs in 11 different languages in over 60 countries all over the world.

HumanClick is a registered trademark of HumanClick, Ltd. Other company, product, or service names used in this release may be the trademarks or service marks of others.