GR8RIDE.com Gains Traction With ASP Model; Five Major Companies Join The GR8RIDE Enthusiasts Network

Business Wire, Nov 27, 2000

About GR8RIDE

GR8RIDE.com is the one-stop-shop where auto enthusiasts can receive up-to-date product information, how-to advice, consumer product reviews and access to industry-leading products and services from the brands and retailers consumers trust. GR8RIDE demonstrates PRIMEDIA Inc.'s commitment to its new media vision by presenting rich media content backed by the interactivity of the Web. In addition, GR8RIDE has capitalized on the power of PRIMEDIA Inc.'s print brands and market domination to build a successful e-commerce business and better service Internet-ready niche communities.

PRIMEDIA Inc., with 1999 sales of $1.7 billion, is a targeted media company with print, video and Internet businesses focused on consumer and business-to-business audiences. Some key businesses include Seventeen, New York, Chicago, Fly Fisherman, Channel One Network and 16 other specialty satellite television and TV distribution services, Horticulture, Modern Bride, American Baby, IntelliChoice, Telephony, American Demographics and Films for the Humanities & Sciences. The Company owns and operates more than 300 Web sites and other Internet properties.

PRIMEDIA's Automotive publications include: 4-Wheel Drive and Sport Utility, Audio Video Interiors, Auto Sound & Security, Automobile Magazine, Bracket Racing USA, Car Auto and Electronics, Classic Trucks, Custom Rodder, Drag Racing USA, European Car, High Performance Mopar, High Performance Pontiac, High Tech Performance, Hot Bike, Import Tuner, Kit Car Illustrated, Lowrider, Lowrider Euro, Mini Truckin', Muscle Mustangs and Fast Fords, Mustang Illustrated, Off Road, Popular Hot Rodding, Sport Compact Car, Street Rodder, Super Chevy, Today's SUV, Truckin', Turbo, Vette Magazine, and VW Trends.