MeasureCast Streaming Audience Measurement Technology Deployed On RealNetworks' Real Broadcast Network; Companies Agree to Develop Joint Marketing Programs to Promote Streaming Media

Business Wire, Nov 27, 2000

Business/High-Tech Editors

PORTLAND, OR--(BUSINESS WIRE)--Nov. 27, 2000

MeasureCast Inc., the first company to provide the streaming media industry with next-day audience size and demographic reports, today announced that Real Broadcast Network (RBN), the webcast hosting solutions division of RealNetworks(R), Inc. (Nasdaq: RNWK), has agreed to deploy the MeasureCast Streaming Audience Measurement Service(TM) on its network servers. In addition, the two companies have agreed to conduct joint marketing programs designed to promote and grow the streaming media market.

MeasureCast provides Internet broadcasters, advertisers and media buyers with reports that pair demographic data with true audience size - information essential to making educated advertising purchases in streaming audio and video webcasts. While existing streaming measurement companies deliver results within months of a streamed broadcast, MeasureCast is the first company to provide its customers with accurate and secure data within 24 hours.

"MeasureCast continues to partner with the leading firms in the streaming media industry to promote the benefits of streaming, and to reduce Internet broadcasters' time to profit," said MeasureCast CEO Edward T. Hardy. "After rigorous testing, RBN installed our proprietary streaming audience measurement technology on its servers. This is great news for MeasureCast, and it's terrific news for RBN customers needing the most accurate and timely audience and demographic data available."

"As the largest hosting solutions provider worldwide for on-line radio, supporting over 650 stations, and broadcasting the programming of more than 80 TV stations and cable networks, it is critical to have a third-party measurement service, such as MeasureCast, to provide our RBN clients with the opportunity to receive credible audience measurement in Internet time," said Ian Freed, RBN's general manager. "This agreement with MeasureCast enables our joint customers to measure and analyze the impact of their broadcasts, which in turn will help support the generation of substantial advertising revenue."

With more than 155 million unique registered RealPlayer(R) users worldwide, RealNetworks has long been a pioneering force in development of audio and video Internet services, and is the most widely deployed media delivery system in the world.

About MeasureCast, Inc.

MeasureCast, Inc. is the first company to provide Internet broadcasters, advertisers, and media buyers with third-party audience size and demographic information with the MeasureCast Streaming Audience Measurement Service. Accurate, secure reports are available to customers within 24 hours of a webcast. MeasureCast provides its service to companies representing more than 2,000 Internet broadcasters.

Founded in 1999, MeasureCast is funded by Seattle-based FBR CoMotion Venture Capital. MeasureCast employs Active Event Monitoring(TM), a unique server-side technology, to record the exact number of streams requested from an Internet broadcaster's streaming server. For additional information and a demonstration, visit www.measurecast.com. Corporate headquarters is located at 921 SW Washington St., Suite 800, Portland, Oregon 97205.

RealNetworks, RealPlayer and Real Broadcast Network are trademarks or registered trademarks of RealNetworks, Inc. All other companies or products listed herein are trademarks or registered trademarks of their respective owners.