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Terra Lycos and BMG Offer Exclusive Christina Aguilera Online Promotion to a Worldwide Audience
Business Wire, Nov 28, 2000
Business/Technology Editors
WALTHAM, Mass.--(BUSINESS WIRE)--Nov. 28, 2000
Promotional Downloads and Live Chat in English and Spanish First to
Reach a Global Audience Through Terra Lycos Network
Terra Lycos, (NASDAQ: TRLY), the leading global Internet Network, today announced the launch of an exclusive multi-language promotion in conjunction with BMG Entertainment, a unit of Bertelsmann AG, to promote artist Christina Aguilera throughout the global Terra Lycos Network of Web sites. The special feature, hosted on Lycos Music (music.lycos.com) and promoted on Terra sites in Argentina, Chile, Mexico and Venezuela, among others, is available to the 91 million English and Spanish-speaking users of Terra Lycos in America, Latin America and Europe.
Christina Aguilera, the Grammy-winning songstress on BMG's RCA label has recently released a Spanish-language album, and in time for the holidays, a new English-language Christmas album. Lycos Music is offering her new single, "Have Yourself a Merry Little Christmas," from her newly released Christmas album, "My Kind of Christmas," and "Ven Conmigo," (the Spanish version of "Come on Over") from her Spanish record, "Mi Reflejo," available as no-cost downloads. Reciprocal, the global leader in digital rights management (DRM) and digital commerce services, is providing the DRM and digital clearinghouse services to allow users to play the downloaded songs for 14 days.
In addition, fans can chat live with Aguilera on music.lycos.com, Dec. 6 at 9 p.m./EST and enter to win a Christina Xmas Prize Pack on click2music.com in English or clicmusica.com in Spanish.
"This promotion illustrates the power of the Terra Lycos Network. Our strategic alliance with Bertelsmann gives them access to our global audience of over 90 million users and we gain the superb talent of Christina Aguilera," said Ron Sege, president of U.S. operations for Terra Lycos. "Christina is a perfect match for our audience, reaching both English and Spanish-speaking music fans globally."
"Terra Lycos's leading music destinations, with their rich and diverse audience and a presence in 40 countries, provide BMG with a valuable platform to reach music fans around the world," said Bill Wilson, senior vice president, worldwide marketing, BMG Entertainment.
Terra Lycos has a broad, five-year commerce agreement with Bertelsmann that includes the development of platforms for the digital delivery of music, books and other entertainment content. Earlier this month, the Lycos Network launched a new ebooks marketplace with Random House Inc., the world's largest English-language general trade book publisher, which is a division of Bertelsmann, AG. Prior to that, Lycos and Bertelsmann launched a digital download service allowing consumers to easily download music from BMG's extensive collection of artists across musical genres and labels. Additionally, the two companies worked together to promote BMG artists Toni Braxton and Dido throughout the Lycos Network.
About Terra Lycos
Terra Lycos is the new global Internet network operating in 40 countries in 19 languages, reaching 91 million unique monthly visitors worldwide. Created by the combination of Terra Networks, S.A. and Lycos, Inc., in October 2000, Terra Lycos is one of the most popular Internet networks in the U.S., Europe, Asia and Latin America, and is the third largest Internet access provider in the world. The Terra Lycos network of sites includes Lycos.com, Terra.com, AnimationExpress.com, Angelfire.com, ATuHora.com, Gamesville.com, HotBot.com, htmlGEAR.com, Invertia.com, Lycos Zone, Matchmaker.com, Quote.com, Rumbo.com, Sonique, Tripod.com, Webmonkey.com, WhoWhere.com and Wired News (Wired.com). Terra Lycos, which is headquartered in Barcelona with operating centers in Waltham, US (Mass) and Madrid, Spain, amongst others, is listed on NASDAQ (TRLY) and the Madrid stock exchange (TRR).
(c) 2000 Lycos, Inc. Lycos(R) is a registered trademark of Carnegie Mellon. All other product or service marks mentioned herein are those of Terra Lycos or their respective owners. All rights reserved.
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