fedex.com Wins Best Transportation Web Site in 2000 WebAward Competition

Business Wire, Nov 28, 2000

Business Editors

MEMPHIS--(BUSINESS WIRE)--Nov. 28, 2000

Global Trade Manager, a One-Stop Resource for International Shipping,

Honored with Outstanding Web Site Award

FedEx Corp. (NYSE:FDX) today announced that the recently redesigned company Web site, www.fedex.com, has won the Best Transportation Web Site WebAward in the 2000 WebAward Web Site Competition. A sub-site of fedex.com, Global Trade Manager, also earned an Outstanding Web Site Award. According to comments from one of this year's judges, "FedEx wrote the book on interactivity with their package tracking feature years ago, and it is still as simple as ever."

"These two WebAwards are strong proof points that fedex.com is delivering on our promise to provide customers with valuable e-services in an easily navigable, highly informative format," said Laurie A. Tucker, senior vice president of Global Product Marketing at FedEx. "FedEx led the industry in developing interactive services for the Web and we are gratified that our talented team of professionals continues to earn such outstanding recognition."

The WebAward is the latest in a series of awards the site has garnered this year:

-- Ad Age -- named fedex.com the easiest-to-use Web site in the transportation
industry;

-- B-to-B NetMarketing -- ranked fedex.com as the top site in the
transportation and shipping industry;

-- Business 2.0 -- honored fedex.com with a first place tie in overall
usability for B-to-B Web sites and;

-- Keynote Business 40 Internet Performance Index -- ranked fedex.com in the
top five sites for speed for seven consecutive weeks during Sept.-Oct. 2000.

In June 2000, fedex.com was relaunched with an entirely new look and feel. The simple-to-use, `single point of contact' hub enables customers to easily access the information and online services offered by FedEx. Since June, a variety of new e-office services have debuted at the site, including, FedEx Ship Manager at fedex.com, FedEx eCommerce Builder, Global Trade Manager and Print, Bind and Ship.

Many of the site's navigation changes were a result of suggestions obtained through intensive research and surveys conducted with customers. As an example, the package-tracking feature (for FedEx Express and FedEx Ground) was placed on the first page shown after selecting a specific country site. In the first month following the launch, the number of page views increased by 55 percent. Overall, fedex.com has experienced a 15 percent year over year increase in unique visitors, with time spent on the website up by 55% compared to last year.

According to Karen Rogers, managing director of fedex.com, enhancing the customer experience was at the center of all design changes. "We created a highly collaborative team and brought in best-of-breed Internet design and content teams to tackle the challenge. Online Focus provided unmatched design guidance for the overall site and Quarry Interactive brought invaluable insight to the development of Global Trade Manager."

Global Trade Manager has registered over 100 new users per day, or over 12,000 visitors, since its August 1, 2000 launch. Over 4,000 of those visitors are repeat users--a strong testimonial to the value these customers perceive in using the site for their international shipping.

"Our goal is to bring the best combination of insight, creativity, and technical knowledge to projects in order to create an optimal experience - both for the users as well as the business owners of a site," said Dan Mertens, president of OnlineFocus, Inc. "Clearly, the recently completed customer-focused redesign of fedex.com dramatically enhanced the usability of the site. It is extremely rewarding to see the recognition fedex.com is receiving as the result of this effort."

"Quarry's role in the development of Global Trade Manager was essentially to make the inherently complex task of international shipping easier for FedEx customers," said Deborah Maskens, vice president of interactive design for Quarry Integrated Communications, Inc. "Using our strengths in Integrated Interaction Design, we led a collaborative design process that included interative prototyping and rapid evaluation cycles to ensure that customers would have a successful online experience."

The Web Marketing Association is the producer of the WebAwards, an annual competition that is designed to judge corporate Web sites against an Internet standard and against peer sites within their industry. In 1999, FedEx.com was awarded an Outstanding Web Site WebAward in the transportation category.

About OnlineFocus

OnlineFocus, Inc. designs and develops high-impact, business-driven, commercial websites and applications. We provide clients with consulting services, web strategy, interface design, and technology implementation. OnlineFocus clients include FedEx, Sun Microsystems, Morgan Stanley Dean Witter, WebMD, Cooper Lighting, and Midway Games. In addition to the company's headquarters in Cupertino, California, OnlineFocus has offices in Memphis, Tennessee, and Stamford, Connecticut. OnlineFocus is owned by UCI Web Group, Inc. www.onlinefocus.com