Donna Lencki, Chairman and CEO of Choicelinx Corporation to Address Washington Business Group on Health

Business Wire, Nov 28, 2000

Business Editors and Health/Medical Writers

MANCHESTER, N.H.--(BW HealthWire)--Nov. 28, 2000

Fortune 500 Companies Explore How the Internet May Change the

Future of Employer-Sponsored Health Care

Choicelinx Corporation Chairman and CEO, Donna K. Lencki will present at a meeting of the Washington Business Group on Health (WBGH) on Wednesday, November 29, 2000, in Washington, D.C. WBGH is a coalition of leading Fortune 500 employers examining emerging trends in employer-sponsored healthcare plans. Lencki and other healthcare industry executives will present their perspectives on the evolution of healthcare in the coming years. The group will focus on the Internet and other new technologies that can support the movement toward consumer self-directed healthcare plans. This trend in healthcare resembles the shift in America's workplaces from defined pension plans to self-directed 401(k) plans.

Lencki said "Choicelinx' proprietary, Internet-based benefits configuration technology facilitates the shift to consumer-driven healthcare by offering employees the ability to configure unique healthcare benefits packages according to their specific family healthcare needs - from medical and dental care to alternative medicine and vision care."

Choicelinx has combined its state-of-the-art technology and medical management services with an experienced customer service team and expansive on-line management tools. These tools can be customized and include claims tracking, physician service capabilities, e-mail and on-line chat, as well as comprehensive health and wellness information.

Lencki added, "When people make purchasing decisions on virtually every other product and service they buy, they have access to extensive product feature and cost information. This is simply not the case today with healthcare benefits. For the first time, Choicelinx gives employees access to valuable cost information to help them make informed decisions when designing their own health benefits coverage."

Choicelinx uses a tested, actuarial model to allow for expanded choice while simultaneously addressing selection risk. The product's actuarial platform gives employers the flexibility to offer their employees the opportunity to customize their benefit plans at an individual level without increasing their costs. Using Choicelinx, employers can expand employee choice through a single health offering rather than bear the administrative costs associated with offering many different plans.

Choicelinx is a benefits technology and services company specializing in a new generation of customer-designed benefits for self-insured employers, traditional insurance companies, Managed Care Organizations (MCOs) and financial services companies. To learn more about Choicelinx' patented configuration technology and how to offer it in your workplace, visit the company on the web at http://www.choicelinx.com.