Marmot Mountain, Ltd., Signs Licensing Agreement to Display Products in 3-D With O2 Essential Marketing Technologies

Business Wire, Nov 3, 2000

Business Editors

MARINA DEL REY, Calif.--(BUSINESS WIRE)--Nov. 3, 2000

O2 Essential Marketing Technologies(TM) (AMEX:THD) (hereafter "O2") announced today that it has signed a licensing agreement with Marmot Mountain, LTD., to create and distribute enhanced three-dimensional images of their products.

Under terms of the licensing agreement, O2 will use its proprietary 3-D digital photography and programming to produce fluid, full-range rotational views for numerous Marmot Mountain, LTD. products.

The 3-D images will be marketed to e-tailers as part of an alliance with Yahoo! signed in July 2000, which enables O2 to approach all of Yahoo! Shopping's authorized distributors and resellers to license O2's 3-D technology to display their products.

With this agreement, O2 can leverage relationships developed with Yahoo! Shopping merchants providing an immediate sales channel and a potentially huge installed customer base. The images will be available to the manufacturers' authorized distributors and resellers and for purchase on O2's 3dimagestore.com.

Commenting on the announcement, Terry Gourley, chairman & CEO of O2, stated, "We are seeing a continuous flow of prominent manufacturers signing licensing agreements to include their products in O2's growing inventory of enhanced 3-D rotational images in it's 3dimagestore.com. Marmot Mountain, LTD. is one of many manufacturers with whom O2 has announced the signing of licensing agreements. Our goal is to grow that inventory to exceed 15,000 images by the end of 2001."

About Marmot Mountain, LTD

Marmot Mountain, LTD., is a twenty-six year old, performance outdoor products company. Marmot makes outdoor clothing and equipment that is simpler, easier-to-use, more comfortable, more durable, lighter weight, and, at the same time, a better value. Marmot's product lines include tents, sleeping bags, back packs, gloves, jackets, insulated vests and technical underwear.

About O2 Essential Marketing Technologies

3Dshopping.com. d/b/a O2 Essential Marketing Technologies(TM) is a marketing and distribution company that scales through technology. The O2 Family of Brands(R) is a comprehensive suite of Web-based marketing products, services and strategies delivering interactive media enhancements, revenue generating and cost cutting tools to businesses or consumers at high speed and with maximum clarity.

O2 is achieving this through continued expansion and development of its core 3-D technology with full rotation and zoom capabilities as well as through the acquisition of complementary businesses and technologies.

Safe Harbor Forward-Looking Statements

Except for historical information contained herein, the statements in this release are forward-looking statements that are made pursuant to the safe harbor provision of the Private Securities Litigation Reform Act of 1995. Forward-looking statements involve known and unknown risks and uncertainties that may cause the companies' actual results in future periods to differ materially from forecasted results. Such risks and uncertainties include, but are not limited to, market conditions, competitive factors, the ability to successfully complete additional financings and other risks.

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