Crystals International Inc. Melts Away Sluggish Winter Sales; TRUE CRYSTALS Spiced Apple Mixer Heats Up Those Cold Winter Nights!

Business Wire, Nov 3, 2000

Business/Entertainment Editors

PLANT CITY, Fla.--(ENTERTAINMENT WIRE)--Nov. 3, 2000

Crystals International Inc. announced today that it will promote its True Crystals(R) Spiced Apple Mixer during the month of November 2000. Crystals International Inc. utilizes proprietary production methods to Freeze-dry only the finest apple juices, concentrates, and purees available, leaving in the natural flavors and essential oils. The result is a natural, easy-to-use product that is virtually indistinguishable from fresh juice. True Crystals(R) Spiced Apple Mixer is designed to produce the same quality and consistency whether served hot or on the rocks. Just combine with your favorite spirits for a taste that is sure to warm even the coldest of hearts. Recipes can be obtained by calling the TRUE CRYSTALS(R) Recipe Hotline, 800/607-TRUE(8783) 24 hrs.

True Crystals(R) Spiced Apple Mixer was developed specifically for use as an alcoholic beverage mixer to increase winter bar sales. Unlike other mixers, True Crystals(R) Spiced Apple Mixer tastes natural because it is made with all-natural apple juices and concentrates. "We developed our True Crystals(R) Spiced Apple Mixer to emulate that unmistakable spiced cider flavor that warms you to your very soul," stated Jennifer Closshey, President and CEO of Crystals International Inc. "This is a wonderful, convenient product to serve in the winter or any time of the year," Closshey continued.

The advantage of using True Crystals(R) Spiced Apple Mixer are many as it comes packaged 24/4.7 ounce pouches per case. Each convenient dry-mix pouch yields one quart.

                             True Crystals  Fresh  Concentrate  Frozen
                             -------------  -----  -----------  ------
Mix Only What You Need            Yes         No       No         No
Dry Storage of Stock              Yes         No       No         No
Easy to Use                       Yes         No       No         No
Quick Dissolving                  Yes         No       No         No

True Crystals(R) Cocktail Mixers are available nationally through major liquor wholesalers and foodservice distributors. True Crystals(R) is a division of Crystals International Inc., the world's leading manufacturer of Freeze-dried fruit and vegetable juices. For more information regarding True Crystals(R) complete line of cocktail mixers, or the name of a distributor near you, call 800/683-2169; Fax 813/757-6060.