Time Warner Trade Publishing Selects Artesia Technologies to Support Corporate-wide e-Business Initiatives

Business Wire, Nov 6, 2000

Business Editors/Hi-Tech Writers

Publishing Leader Looks to Artesia's TEAMS(TM)Digital Asset

Management Solution to Support Publishing, Marketing and New Media

Activities

ROCKVILLE, Md.--(BUSINESS WIRE)--Nov. 6, 2000

Artesia Technologies, the leader in enterprise digital asset management, announced today that Time Warner Trade Publishing (TWTP) has selected its software solution to support a corporate-wide e-business initiative designed to expand the reach of its extensive publishing holdings.

TWTP will utilize Artesia's award-winning TEAMS digital asset management solution to create enterprise-wide, web-accessible digital archives for the storage and reuse of both print and audio books and their individual components. The system will also manage other related assets such as original manuscripts, book jacket and cover artwork, author biographies, fact sheets, and editorial reviews.

The development of this central repository will enable the company to streamline its internal workflow and enhance its marketing capabilities, while also supporting a variety of new programs, including the company's eBook and eTailer initiatives.

"Time Warner's embrace of digital and cross-media publishing has engulfed both our publishing and business operations in a significant e-business transformation," said Lawrence Feldman, vice president of operations for Time Warner Trade Publishing. "Artesia's TEAMS solution provides us with the platform for making this evolution as it enhances our organizational efficiencies by enabling us to find and retrieve assets more quickly and easily, while also simplifying the packaging of our promotional materials for distribution to our internal web sites and external eTailers. Going forth, TEAMS provides us with the ability to leverage our existing assets by facilitating enhanced interactions with our downstream customers and contributing to the creation of new revenue streams through the production and distribution of eBooks and print-on-demand titles."

The parent company for Little, Brown and Company, and Warner Books, TWTP is one of the world's leading book publishers with such current best-selling authors as David Baldacci, Sandra Brown, James Patterson, Sidney Sheldon and Nicholas Sparks. As demonstrated by the company's adoption of digital asset management under the guidance of Feldman and Maureen Egen, president and COO of Time Warner Trade Publishing, and the launch of iPublish at Time Warner Books, TWTP also continues to be one of the industry's leading innovators.

"While the out of the box benefits of Artesia's TEAMS solution were readily apparent to us, what really set the company apart was their ability to further enhance this platform to meet our unique needs," commented Egen. "As a result, we're already seeing major business benefits from our adoption of digital asset management and we're more than delighted with the technology and service that Artesia delivered."

"TWTP's initiative to merge new media and traditional publishing mediums is a great example of how digital asset management can be used to achieve strategic corporate goals," said Scott Bowen, president and COO of Artesia Technologies. "With the groundswell of support that the project's initial success has created throughout the entire Time organization, we're confident that this effort will soon redefine publishing and usher in a new golden era in literature."

About Artesia Technologies

Artesia Technologies is the market leader in enterprise Digital Asset Management (DAM). Our core product TEAMS, enables organizations to capture, manage, and dynamically re-express valuable rich-media assets - video, audio, images, graphics, and text - and leverage them to exploit new business opportunities requiring targeted delivery of rich media. In addition, our open API and support for industry standards such as Java, CORBA, and XML, enable the creation of enterprise-scale solutions.

Our blue ribbon customers include thought leaders as impressive and diverse as Time Warner Trade Publishing, The Washington Post, General Motors, The FeedRoom.com and many more. TEAMS, the company's flagship solution, was recently recognized by the editors of the Seybold Report on Internet Publishing as one of their "Hot Picks" and it was also a recipient of the prestigious Crossroads 2000 A-List Award within the Excellence in Execution category. In addition, Artesia Technologies was named by ComputerWorld magazine as one of its "Top 100 Emerging Companies to Watch in 2000."

For additional information on Artesia Technologies, please visit our web site at www.artesia.com.

About Time Warner Trade Publishing

Time Warner Trade Publishing imprints include Little, Brown and Company, Warner Books, Little, Brown Children's Books, Bulfinch Press, and Time Warner AudioBooks. Laurence J. Kirshbaum is the company's Chairman and Maureen Mahon Egen is its President. This year to date, Time Warner Trade Publishing has placed 30 books on the New York Times bestseller list.

Artesia and TEAMS are trademarks of Artesia Technologies. All other names are the property of their respective trademark holders.