Business Services Industry
Credential Securities Unveils Online Trading Site Powered by SunGard BrokerWare
Business Wire, Nov 7, 2000
Business Editors/Hi-Tech Writers
MONTREAL--(BUSINESS WIRE)--Nov. 7, 2000
SunGard EMS (NYSE:SDS) announced today that Credential Direct(TM), the new Internet brokerage site from Vancouver-based Credential Securities, has gone live powered by SunGard BrokerWare(TM) online trading technology.
Using BrokerWare's online stock and mutual fund trading capabilities, account access functionality, instant alerts, and a full suite of market data services, Credential Direct has built a Web site that provides convenience, control and value to today's investors through leading-edge technology.
"Our aim was to create a user-friendly site that not only gives our customers the ability to trade, but which provides all the tools necessary for them to make informed decisions," said Lothar Fabian, AVP for Credential Direct. "SunGard BrokerWare allowed us to achieve that goal, both efficiently and cost-effectively."
SunGard BrokerWare is a complete e-brokerage solution that allows a brokerage firm or financial institution to offer its customers full online trading capabilities, as well as access to a wide array of market data and services -- from real-time quotes, news, and advanced charting with technical indicators, to in-depth research, PCS alerts, and access to the latest IPOs.
BrokerWare services can be accessed via the Web, through hand-held wireless devices (WAP/HDML), or via touch-tone telephones (IVR/VRU), either independently or integrated into a complete solution.
With constant research and development into new and emerging technologies, BrokerWare remains at the cutting-edge of technology, and is today considered one of the leading e-brokerage solutions on the market.
Backed by over 10 years of continued development, BrokerWare's unique modular architecture provides a fully scalable system that can easily be upgraded and expanded to accommodate both new users and new features. This provides for virtually unlimited growth in user capacity, as well as the ability to add new delivery methods and new technology quickly, seamlessly, and cost-effectively.
Credential Direct is a division of Credential Securities Inc., and part of Credential Group(TM), the national wealth management provider owned by the Canadian credit union system.
Credential Securities is an investment dealer providing a growing line of integrated products and services for all stages in the financial cycle of Canadians, including full market access to stocks, mutual funds, and other investment products, and now access to online trading. Credential Group consists of several companies that operate with common management and direction.
These include Ethical Funds Inc., manager of Ethical Funds(R), one of the largest socially-responsible mutual fund families in the world, as well as Credential(R) Portfolio Funds, the new strategic asset allocation products; Credential Asset Management Inc., the distributor of proprietary and third-party mutual funds through credit unions across Canada; and Credential Securities Inc., an investment dealer providing the credit union system with a full range of investment products.
Credential Direct is the most recent addition to the range of wealth management products designed specifically for Canada's credit unions. Credential Direct can be found at www.credentialdirect.com.
SunGard EMS, a division of SunGard, has been highly active in the integration and automation of financial markets and networks for over a decade. Today, SunGard EMS is considered a world leader in the development and implementation of online trading systems, and has enjoyed both tremendous success and growth in this market.
SunGard (NYSE:SDS) is a global leader in integrated IT solutions and eProcessing for financial services. SunGard is also the pioneer and a leading provider of high-availability infrastructure for business continuity.
With annual revenues in excess of $1 billion, SunGard serves more than 10,000 clients in over 50 countries, including 47 of the world's largest 50 financial services institutions. Visit SunGard at www.sungard.com.
(TM)Credential Group, Credential and Design and(R)Ethical Funds, Credential, Credential Securities are trademarks and registered trademarks owned by Ethical Funds Inc. and are used under license. Credential Securities Inc. is a licensed user of the marks. (TM)BrokerWare is a trademark of SunGard Data Systems Inc.
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