First Team Sports Inc. Signs Licensing Agreement to Display Products in 3-D With O2 Essential Marketing Technologies

Business Wire, Nov 8, 2000

Business Editors

MARINA DEL REY, Calif.--(BUSINESS WIRE)--Nov. 8, 2000

O2 Essential Marketing Technologies(TM) (AMEX:THD) (hereafter "O2") today announced that it has signed a licensing agreement with First Team Sports Inc. to create and distribute enhanced three-dimensional images of select products.

Under terms of the licensing agreement, O2 will use its proprietary 3-D digital photography and programming to produce fluid, full-range rotational views for numerous First Team Sports Inc. products.

The 3-D images will be marketed to e-tailers as part of an alliance with Yahoo!, signed in July 2000, that enables O2 to approach all of Yahoo! Shopping's authorized distributors and resellers to license O2's 3-D technology to display their products. With this agreement, O2 can leverage relationships developed with Yahoo! Shopping merchants providing an immediate sales channel and a potentially huge installed customer base. The images will be available to the manufacturers' authorized distributors and resellers and for purchase on O2's 3dimagestore.com.

Commenting on the announcement, Terry Gourley, Chairman & CEO of O2, stated, "This agreement with First Team Sports Inc. is a further validation of our business model. We are seeing more and more top-tier clients becoming aware of the marketing power of our proprietary digital technology. Our 3-D rotational images offer clients the opportunity to provide a visually enhanced product experience on-line and are proven to significantly impact customer response. As the positive reaction to our unique services continues to gain momentum, we are confident that an already robust pipeline of business will continue this impressive rate of expansion going forward. We remain on target to achieve our strategic goal of an inventory in excess of 15,000 images by end of Year 2001."

During the last three weeks, O2 has announced 7 new major licensing agreements resulting from the Yahoo! relationship:

     Columbia Sportswear
     Company
     Casio Communications Inc.
     Marmot Mountain LTD
     Wild Planet
     Toys
     Cleveland
     Golf
     Chase-Durer
     Watches
     Skechers Shoes

O2 will use its proprietary 3-D digital photography and programming to produce fluid, full-range rotational views for each company's products.

About First Team Sports Inc.

First Team Sports Inc. (Nasdaq:FTSP) is engaged in the manufacture (through independent contract manufacturers) and distribution of in-line skates, ice skates, ice hockey sticks and equipment and related accessory products. First Team Sports, incorporated in May 1986, has the following wholly owned subsidiaries: Hespeler Hockey Company, Hespeler Hockey Holding Inc., and First Team Sports GmbH.

The Company's principal products are in-line skates and ice hockey equipment marketed under the ULTRAWHEELS(R) and HESPELER(R) brand names. UltraWheels brand skates are marketed to specialty and chain sporting goods dealers. The Hespeler brand is marketed to specialty and chain sporting goods dealers.

About O2 Essential Marketing Technologies

3Dshopping.com d/b/a O2 Essential Marketing Technologies(TM) is a marketing and distribution company that scales through technology. The O2 Family of Brands(R) is a comprehensive suite of Web-based marketing products, services and strategies delivering interactive media enhancements, revenue generating and cost cutting tools to businesses or consumers at high speed and with maximum clarity. O2 is achieving this through continued expansion and development of its core 3-D technology with full rotation and zoom capabilities as well as through the acquisition of complementary businesses and technologies.

(c)1999 3DShopping.Com, 3DShopping.com, O2 Essential Marketing Technologies logos are the trademarks of 3DShopping. All other trademarks are the property of their respective owners. All rights reserved.

Safe Harbor Forward-Looking Statements

Except for historical information contained herein, the statements in this release are forward-looking statements that are made pursuant to the safe harbor provision of the Private Securities Litigation Reform Act of 1995. Forward-looking statements involve known and unknown risks and uncertainties that may cause the companies' actual results in future periods to differ materially from forecasted results. Such risks and uncertainties include, but are not limited to, market conditions, competitive factors, the ability to successfully complete additional financings and other risks.