O2 Essential Marketing Technologies Signs Licensing Agreements With Four Manufacturers

Business Wire, Oct 16, 2000

Business Editors

MARINA DEL REY, Calif.--(BUSINESS WIRE)--Oct. 16, 2000

O2 Essential Marketing Technologies, (AMEX:THD) (hereafter "O2"), a leader in direct e-marketing services and technologies, today announced that it has signed licensing agreements with four manufacturers to create and distribute enhanced three-dimensional images of its products.

Under terms of the licensing agreements, O2 will use its proprietary 3-D digital photography and programming to produce fluid, full-range rotational views for more than 150 products of the licensees. The manufacturers are Cleveland Golf, whose parent company is Skis Rossignol, S.A., Vorion, France, Skechers USA (NYSE:SKX), Wild Planet Toys Inc. and Chase-Durer watches.

The 3-D images will be marketed to e-tailers as part of an alliance with Yahoo! signed in July 2000, which enables O2 to approach all of Yahoo! Shopping's authorized distributors and resellers to license O2's 3-D technology to display its products.

With this agreement, O2 can leverage relationships developed with Yahoo! Shopping merchants providing an immediate sales channel and a potentially huge installed customer base. The images will be available to the manufacturers' authorized distributors and resellers and for purchase on O2's 3dimagestore.com.

Commenting on the announcement, Terry Gourley, chairman and CEO of O2, stated, "This is the first release of a continuous flow of announcements of prominent manufacturers signing licensing agreements to include their products in O2's growing inventory of enhanced 3-D, rotational images in its 3D Image store. Our goal is to grow that inventory to exceed 15,000 images by the end of 2001."

About the Manufacturers

Skechers USA is a lifestyle leader in the global footwear industry. The Manhattan Beach-based company designs, develops and markets lifestyle footwear for men, women and children. The company offers a balanced assortment of basic and fashionable merchandise available in department stores and specialty retailers, as well as directly to consumers through 42 company-owned SKECHERS retail stores, mail order and e-commerce. The company sells its products in more than 100 countries and territories throughout the world.

Wild Planet Toys Inc. is an award winning, innovative, toy company that manufactures products that appeal to both parents and kids. The company's toys spark imagination, promote creativity and provide positive experiences without relying on violence.

Cleveland Golf, wholly owned by Skis Rossignol, S.A., is a 20-year-old golf club manufacturer founded in 1979 by namesake Roger Cleveland. Today, the company is regarded as one of the forerunners in product innovation and produces the number one wedge used on the PGA, Nike and LPGA Tours. Cleveland Golf has more than 300 employees in its Cypress, Calif. headquarters, a national sales force of 41, as well as 26 international distributors worldwide. Cleveland Golf is heavily involved in collegiate golf, with sponsorship of six men's events and commitment to a full-time college golf representative. On the PGA Tour, Cleveland Golf is represented by: Masters winner Vijay Singh, David Toms, Bob Estes, Andrew Magee, Mark Brooks, Steve Flesch and many others. Dignitaries for the company include Byron Nelson and Gary Koch. Cleveland Golf has a product line that includes: woods, irons, wedges, putters, golf bags, clothing and many other accessories.

Chase-Durer supplies thousands of combat and civilian pilots, and tens of thousands of other quality-minded buyers, with the finest precision instruments (watches and accessories). Chase-Durer is expanding rapidly in the World marketplace, with distribution in place on all continents. For further information go to www.chase-durer.com.

About O2 Essential Marketing Technologies

O2 Essential Marketing Technologies intends to become the leading provider of interactive essential marketing technology for content rich Internet businesses. O2 provides a full range of interactive media enhancement products such as revenue generating and cost cutting tools, which are competitively priced, easily deliverable to consumers at high speed and maximum clarity. O2 intends to achieve this through continued expansion and development of its core 3D technology with full rotation and zoom capabilities and through acquisition of complementary businesses and technologies.

Safe Harbor Forward-Looking Statements

Except for historical information contained herein, the statements in this release are forward-looking statements that are made pursuant to the safe harbor provision of the Private Securities Litigation Reform Act of 1995. Forward-looking statements involve known and unknown risks and uncertainties that may cause the companies' actual results in future periods to differ materially from forecasted results. Such risks and uncertainties include, but are not limited to, market conditions, competitive factors, the ability to successfully complete additional financings and other risks.