1-800-FLOWERS.COM Announces New Marketing S.V.P.; Former Citibank VP Named Senior Vice President of Marketing

Business Wire, Oct 16, 2000

Business Editors, High-Tech Writers

WESTBURY, N.Y.--(BUSINESS WIRE)--Oct. 16, 2000

1-800-FLOWERS.COM, (Nasdaq:FLWS), a leading multi-channel retailer of thoughtful gifts for all occasions and a highly recognized brand, today announced that Pamela Knox had been named Senior Vice President of Marketing for the Company and will be responsible for directing all of the Company's marketing efforts.

Ms. Knox comes to 1-800-FLOWERS.COM with an extensive background as a marketing executive in the financial services and telecommunications industries. Most recently, Ms. Knox was Vice President for Citibank's Marketing Delivery Group, where she was responsible for the development and implementation of credit and debit card marketing programs, products and initiatives targeted to both prospective and current customers. While at Citibank, she also directed the implementation of loyalty and global branding initiatives for the Card division.

In addition to Citibank, Ms. Knox's background also includes stints as director of marketing for American Express (Travel Related Services) and Atlantic Cellular. She received her undergraduate degree from Wheaton College and earned her MBA in Marketing and Finance from UCLA's Anderson School of Business.

"Pamela brings a wealth of talent and experience to this position," said 1-800-FLOWERS.COM President Chris McCann. "We are confident that her branding and direct response marketing skills will enable us to enhance the great reputation our Company enjoys, as well as helping us continue the strong growth we have enjoyed for more than twenty-four years."

About 1-800-FLOWERS.COM

With one of the most recognized brands in online retailing, 1-800-FLOWERS.COM provides a broad range of thoughtful gift products including flowers, gourmet foods, candies, gift baskets and other unique gifts to customers around the world via: the Internet (www.1800flowers.com); by calling 1-800-FLOWERS (1-800-356-9377) 24 hours a day; or by visiting one of its Company-operated or franchised stores. 1-800-FLOWERS.COM currently maintains strategic online relationships with America Online (keywords: flowers, gardenworks), MSN, and Yahoo! among others. The Company has been named the number one gift site on the Web by ClicksGuide.com, an online service that rates and reviews e-commerce sites. The Company's Class A Common Stock is listed on the NASDAQ National Market under the symbol "FLWS."