Christopher J. Battaglia Appointed Advertising Director, Eastern Region; Greg Licciardi Named National Advertising Manager for The Industry Standard GROK

Business Wire, Oct 16, 2000

Business Editors

SAN FRANCISCO--(BUSINESS WIRE)--Oct. 16, 2000

Standard Media International ("The Standard") announced that it has appointed Christopher Battaglia, advertising director, eastern region. The Standard has also promoted Greg Licciardi to the position of national advertising manager for The Industry Standard GROK(TM), its monthly special reports magazine on the Internet Economy.

Battaglia joins The Standard from Crain Communications, where he served as advertising sales director, international sales manager and director of custom publishing. Prior, he was an account manager at Corporate Finance Magazine, and also held positions at Investment Dealers' Digest and Merrill Lynch. He received his B.A. from Ithaca College.

In his new role, Battaglia will oversee the sales forces out of The Standard's New York, Boston, and Atlanta offices. In addition, he will assist in managing the integration of other products and services, such as The Industry Standard GROK, The Standard.com, and conferences and events.

Prior to being named national advertising manager for The Industry Standard GROK, Licciardi was The Industry Standard's regional sales manager for New York and Massachusetts. Licciardi came to The Standard from Delta Air Lines Sky Magazine, where he was the Northeast sales director and was responsible for selling Sky Magazine as well as several ancillary products. Before that, he was an account executive for Ziff Davis's Computer Shopper Magazine. Licciardi also held positions at Reuben H. Donnelley and Holland Advertising. He received his B.A. from Rutgers University and an M.B.A from Fordham University.

About the Standard

Headquartered in San Francisco and located on the Web at www.thestandard.com, The Standard is the essential source for business intelligence on the Internet Economy. Through The Industry Standard, its weekly newsmagazine; The Industry Standard GROK, its monthly special reports publication; TheStandard.com, its daily news outlet and business intelligence resource; its conferences and events; and its online newsletter, research, recruiting and market-making offerings, The Standard provides a new breed of business leaders with the information and resources they need to succeed in the Internet Economy. The Standard has offices in Los Angeles, New York, Washington, D.C., and London, and is owned by Standard Media International, a private company majority owned by IDG.

About IDG

IDG, the world's leading IT media, research and exposition company, is a founder of The Industry Standard and the majority owner of Standard Media International. IDG publishes more than 300 computer magazines and newspapers and 4,000 book titles and offers online users the largest network of technology-specific sites around the world through IDG.net (www.idg.net), which comprises more than 270 targeted Web sites in 70 countries. IDG is also a leading producer of 168 computer-related expositions worldwide, and provides IT market analysis through 51 offices in 43 countries worldwide. Company information is available at www.idg.com.