Hasbro Offers Entertainment for All Ages This Holiday Season

Business Wire, Oct 16, 2000

Business/Retail Editors

PlayDate 2000

NEW YORK--(BUSINESS WIRE)--Oct. 16, 2000

SUPER POO-CHI, MY REAL BABY, BERTIE BOTT'S EVERY FLAVOR BEANS and HIT

CLIPS Among Products to be Showcased at PlayDate 2000

From robotic pets and dolls to digital cameras and classic favorites with a technological twist, Hasbro, Inc. (NYSE:HAS) has something for all members of the family this holiday season. Hasbro will showcase key products, including a "super" new version of POO-CHI and BERTIE BOTT'S EVERY FLAVOR BEANS based on HARRY POTTER AND THE SORCERER'S STONE, in its 2000 lineup at PlayDate, a one-day exhibition of the industry's hottest toys, games and entertainment products, at the Metropolitan Pavilion (125 West 18th St.) in New York City.

Highlights of Hasbro's line that will be on display at booth #118/119 include:

From the pages of HARRY POTTER AND THE SORCERER'S STONE comes BERTIE BOTT'S EVERY FLAVOR BEANS, a non-stop treasure hunt of fun while you try to guess the unusual flavors. The flavors featured in the popular series of books range from black pepper and strawberry to baked bean and grass. Hope you like sardines! (Approximate Retail: $0.99-2.99/Availability: December/Ages: 3 & up)

TIGER

Your favorite interactive puppy is all grown up and ready to play with Tiger's introduction of SUPER POO-CHI! This loveable new friend takes the playful nature of POO-CHI, the number-one mass-market robotic dog and enhances it with even more advanced artificial intelligence and voice recognition. SUPER POO-CHI allows you to influence the personality development through the interactive experience, featuring 8 different biorhythm levels. As you play with SUPER POO-CHI, his biorhythm levels go up and he becomes happier; rewarding you with more motion, speech and interaction. But watch out, if you don't play enough, his biorhythm level goes down and he won't want to play.

With the owner's voice recognition, SUPER POO-CHI will be able to recognize 6 different voice commands, given by the owner, including: give a paw, lie down, stretch and sit. And the fun doesn't stop with SUPER POO-CHI, because he features IR technology that allows him to play with all of his other ROBO-CHI friends! Requires 3"C" batteries (not included). (Approximate Retail: $49.99/Availability: November/Ages: 6 & up)

Another addition to the ROBO-CHI line is MEOW-CHI, the revolutionary new interactive cat that loves to play! This lifelike cat is very animated -- he will turn his body and head side to side, move his arms up and down, his tail back and forth and he loves to dance. He responds to light, sound and touch and give him his special mouse play toy and see how he reacts. MEOW-CHI uses advanced bio-rhythmic technology to create realistic emotional responses that adapt and change as you play with him.

His big expressive eyes show many of MEOW-CHI's feelings including when he's happy, sad, angry, or just that he loves you. He behaves just like a real pet so the more you interact with him, the happier he will be. MEOW-CHI sings eight different songs. He'll even sing more songs for the most attentive owners. He also loves to interact and sing with other MEOW-CHI's and ROBO-CHI Pets, especially POO-CHI. These feisty felines come in three exciting colors and are priced so purr-fectly; you'll want to bring the whole litter home! (Approximate Retail: $24.99/Availability: November/Ages: 4 & up)

HIT CLIPS is an incredible new micro music media system featuring today's hottest artists. Kids will listen to and collect their favorite music in a whole new format. Micro-sized chips the size of a postage stamp, contain single music samples from Britney Spears, `N SYNC, M2M, Sugar Ray, Faith Hill, Smash Mouth and more. HIT CLIPS micro music chips are playable on an assortment of innovative micro-players, including: HIT CLIPS Micro Player is a personal

micro-sized player (the size of a quarter) featuring a single earbud for listening, and includes a micro chip containing a song sample by one of many top artists; HIT CLIPS Rockin' Micro Boombox is the smallest boombox around. Measuring 2" x 3", it's smaller than a trading card! The tiny high performance speaker will pound out all the HIT CLIP beats and hits; and HIT CLIPS Alarm Clock - The hot new way to wake up doubles as a clip storage facility and jukebox. The multi-changer holds 6 micro music chips that can be programmed to play when the alarm is triggered. Now kids can choose the song they want to wake up to, hit the snooze button and hear it again 4 minutes later.

Kids will collect, trade and wear their HIT CLIPS micro music chips. (They're great for clipping to backpacks & belt loops!) Unique technology, design and affordability will make HITCLIPS the ultimate music system for kids! (Approximate Retail: $3.99-14.99/Availability: now/Ages: 4 & up)

YAHOO! DIGITAL CAMERA is Tiger's new palm-sized, digital camera capable of taking color photos and posting them to your very own Web site. Each camera can take and store up to 24 color photos and, with the included software, download them to your PC for e-mail and Web site applications. Using an infrared flash, YAHOO! DIGITAL CAMERA allows you to take pictures in almost complete darkness, so your camera can also be used as a surveillance camera! Or, mount it to your PC with the included bracket and you can have a real time video-cam. While YAHOO! DIGITAL CAMERA is packed with all these features, it still fits in the palm of your hand, making your undercover disguise even better! Certain minimum system requirements apply for use of included software. (Approximate Retail: $60-70; Ages 8 & up; Availability: Now)