go2 Systems Provides Location-Based Services to Wireless Internet Users Over Wireless Phones

Business Wire, Oct 17, 2000

Business Editors and High-Tech Writers

Wireless IT 2000

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SANTA CLARA, Calif.--(BUSINESS WIRE)--Oct. 17, 2000

New Deals with BellSouth and Nextel Communications Continue Momentum

of go2's Strategy to Build Universal Carrier Relationships

go2 Systems Inc., originator of go2(R), the leading location-based directory and information services system designed for the Internet and wireless devices, Tuesday announced that its real-world directory service is accessible through U.S. mobile phone carrier services with a combined base of 42 million subscribers.

As a key part of the company's strategy to provide cross-platform integration of its services across all wireless devices, go2 has mobile phone distribution with strategic partners Verizon Wireless and Sprint PCS (Nasdaq:PCS). Today, go2 announces two new carrier relationships with BellSouth and Nextel Communications (Nasdaq:NXTL).

Through these carrier partners' wireless Web offerings, go2 Systems' comprehensive suite of location-based directory, information and commerce products and services is available to users, providing them with directions, locations and real-time information for real world locations.

The rise in the importance of connecting brick and mortar locations to mobile users has become evident with implementation by Verizon, Sprint PCS and the new partnerships with BellSouth and Nextel Communications. By integrating a number of technologies and databases, carriers hope to provide the most comprehensive and complete data access and services available to users of wireless devices.

"go2 brings the value of full mobile directory products and services, powered by our patented technology, to our carrier partners," said go2 founder and president Lee Hancock.

"We connect consumers to brands and businesses as a valuable to our carriers -- we deliver a robust, relevant directory and information service that provides high utility for the mobile user and accurate, real-time wireless data management and distribution for our retail partners."

go2's patented technology is designed specifically for devices with limited keypads, battery, bandwidth, storage and display space ideal for customers that need the technology. By developing leading consumer applications for wireless devices, go2 is the only wireless Internet directory automatically providing information relevant to the specific location of the wireless Internet user.

The result is a new market opportunity for mobile carriers and a real competitive advantage for businesses that register with go2 to take steps to leverage this technology to drive customers through the front door.

go2 provides subscribers high utility by connecting them with the brands they're looking for while using their Web-enabled phones. go2's technology and product drive mobile traffic to its wireless offering and continue to refine the company's users' experience of the wireless Web.

About go2 Systems Inc.

go2 Systems, a privately held company based in Irvine, Calif., is a leading location-based directory and information services provider for users of Web-enabled devices. The company's patented location reference technology, go2(R), functions as a search engine for real-world locations and is designed to interface with all wireless applications and platforms, including PDAs, pagers and phones.

In December 1999, go2 launched the first location-based directory available over wireless Web-enabled devices in the United States. go2 facilitates navigation and commerce by allowing users to conveniently find the closest products and services wherever they are -- driving users to more than 16 million real-world businesses across the United States.

Established in 1995, go2 has strategic relationships with Verizon Wireless (NYSE:VZ), Sprint PCS (NYSE:PCS), BellSouth, Nextel Communications (Nasdaq:NXTL) and Neomar. Customers are major U.S. franchises, including Howard Johnson, Ramada, Jiffy Lube, Avis, Century 21, Coldwell Banker, Jamba Juice, Diedrich Coffee Inc. (Nasdaq:DDRX) and Johnny Rockets.

Technology alliances include ESRI, VoltDelta (NYSE:VOL), Integrated Data Communications, SignalSoft Cell-Loc and Motorola. As a result of go2's steady growth and success, Deloitte and Touche has garnered them as an "Up and Coming Internet Technology Company for 2000" and Ernst & Young has recognized founder and president Lee Hancock as a "2000 Entrepreneur of the Year."

For more information, visit www.go2online.com or any of the hundreds of topic- and brand-specific go2 Web sites in the "go2topic.com" format. go2(R) is a registered trademark of go2 Systems Inc.