Survey Says…The Knot Launches Monthly Poll Area "Polling Place" Provides Up-to-the-minute Snapshot of Online Bridal Community

Business Wire, Oct 23, 2000

Business Editors

NEW YORK--(BUSINESS WIRE)--Oct. 23, 2000

The Knot (NASDAQ: KNOT; www.theknot.com; AOL keyword: weddings), the leading online wedding resource, today announced the launch of The Knot Polling Place, a monthly survey area where to-be-weds can cast their vote on a variety of wedding-planning topics. The area adds greater user interaction to the site and provides insight into the dynamics of the online bridal community. Poll results, which are accessible by users, will enhance The Knot's ability to provide best-of-class content, tools and services to the largest online bridal audience.

Each month, The Knot Polling Place will feature a four-to-five question poll that tackles one of today's hottest wedding-related topics from proposals, budgets and wedding etiquette to the intimacies of the wedding night. Because many brides and grooms plan their wedding based on current bridal trends, The Knot will archive and interpret poll results to create a comprehensive database of statistics for user reference.

Additionally, participants will be able to share related wedding-planning stories at the end of each poll and offer feedback about poll topics in "We Want to Know". An assortment of relevant Knot tools from the Wedding Budgeter to the Weekly Checklist, will also be featured in "Your Tool Box". The Knot Polling Place is accessible to users via The Knot homepage.

"The Knot has defined the modern wedding and understands that today's wedding experience is very different from yesterday's walk down the aisle," says Carley Roney, Co-Founder and Editor-in-Chief of The Knot. "The monthly polling venue will allow us to keep our fingers on the ever-changing pulse of the online bridal community and better communicate with our members as they plan their weddings with The Knot."

About The Knot

The Knot (NASDAQ: KNOT) is the leading online wedding destination and the premier wedding content provider on America Online and several other of AOL's leading brands, located at www.theknot.com and at AOL keyword: weddings. Combining comprehensive content and an active online community with wedding-related commerce, The Knot's online sites provide extensive resources to help couples plan their wedding and future lives together as a couple.

The Knot also provides certain offline services to the wedding market such as a series of books with Random House's Broadway Books, a semiannual gown magazine called Wedding Gowns, and Weddingpages, regional wedding magazines reaching over 50 U.S. markets. The Knot is based in New York and has several other offices across the country.

This release may contain forward-looking statements that involve risks and uncertainties. Among the important factors which could cause actual results to differ materially from those in the forward-looking statements are (i) The Knot's unproven business model and limited operating history, (ii) The Knot's history of losses and expectation of significant losses for the foreseeable future, (iii) the significant fluctuation to which The Knot's quarterly revenues and operating results are subject, (iv) the seasonality of the wedding industry and (v) other factors detailed in The Knot's filings with the Securities and Exchange Commission, including its recent filings on Forms 10-K and 10-Q. Forward-looking statements in this release are made pursuant to the safe harbor provisions contained in the Private Securities Litigation Reform Act of 1995.