TMP Worldwide Launches Online Relocation Site Monstermoving.com

Business Wire, Oct 24, 2000

Business Editors

NEW YORK--(BUSINESS WIRE)--Oct. 24, 2000

Extends Monster.com Brand into Growing Relocation Market

Offers Cross-Selling Opportunities with Yellow Pages Unit

TMP Also Announces Alliance with Homestore.com, Inc. to Enhance

Offerings

TMP Worldwide Inc. (NASDAQ: TMPW; ASX: TMP), a global leader in human capital management, today announced the launch of Monstermoving.com, an online relocation web site and marketing extension of Monster(R).com. The new site will provide consumers with the comprehensive resources needed to plan and execute a move, offer moving and real estate-related businesses "real-time" access to their target audience, and leverage Monster.com's global advertising and marketing campaigns, brand visibility and high-volume site traffic. The company also announced an alliance with Homestore.com(tm), the largest home and real estate network on the Internet.

Accessible at www.monstermoving.com and from the home page of www.monster.com, Monstermoving.com's offerings will be supported across all TMP Worldwide business units and will provide an important new advertising venue for moving-related clients in the company's Yellow Page Advertising division, where over 30 percent of the billings are derived from moving and home services clients.

"Nearly one out of every three Americans looking for a job online will choose to relocate," said Andrew McKelvey, chairman and CEO of TMP Worldwide Inc. "As the parent company of the leading Internet career portal, Monster.com, it's a natural extension for TMP Worldwide to provide quality relocation services through Monstermoving.com, and to capitalize on Monster.com's strong brand identity and high volume of traffic."

The market for online relocation and real estate is significant. In 1999, 42 million Americans moved, spending $102 billion on move-related goods and services. According to the National Association of Realtors(R), nearly 40 percent of the home buying market is under 35, and demographically predisposed to web-based commerce. According to a recent Gomez survey, 46 percent of online consumers who intend to buy a home in 2000 plan to use the Internet to facilitate their next home purchase. TMP and Monstermoving.com are uniquely positioned to service the online relocation market, as VirtualRelocation.com, acquired by TMP earlier this year, found that nearly 30 percent of those who search online for jobs choose to relocate.

TMP Worldwide has also entered Monstermoving.com into a co-branding agreement with Homestore.com, Inc., the leading network of home and real estate information. The five-year strategic alliance will provide significant benefits for Monstermoving.com visitors, as they utilize the most comprehensive resource for home related information including existing homes, new homes, and apartment content all powered by Homestore.com. In addition, visitors will have access to Homestore's extensive database of geographically organized moving-related information through its Schoolreport.com(tm).

The launch of Monstermoving.com also exemplifies TMP Worldwide's strategic approach of integrating and expanding its online and offline business units to effectively serve clients and consumers. The lucrative moving and home-buying audience can be difficult for advertisers to capture. With Monstermoving.com, TMP now can offer businesses easy access to a highly targeted audience in a cost-effective manner.

"Monstermoving.com brings the tremendous brand power of Monster.com - ranked as the country's number one career site by Media Metrix - to the online relocation market," said Jim Treacy, chief operating officer and executive vice president of TMP Worldwide. "The launch of Monstermoving.com also exemplifies our commitment to leverage interactive technology to generate new business opportunities for our Yellow Pages clients and for TMP."

Monstermoving.com offers real estate and apartment listings, a mortgage and finance center to help individuals finance their move and the homebuying process, moving and planning services such as online change of address and utilities, van line and truck rental prices, cost of living analysis, a comprehensive move planner and online home furnishing retailers. Monstermoving.com derives its revenue from three primary channels: advertising, referral fees and by marketing "private label" versions of Monstermoving.com's services for corporations, much the same way that Monster.com's "private label" supports the human resources web presence for numerous Fortune 500 companies.

"In building Monstermoving.com, we've assembled the Web's most useful and powerful moving and real estate resources to help moving families save money and time," said Tom Zorn, president of Monstermoving.com. "The addition of Homestore.com's content will further enhance the outstanding relocation services offered by Monstermoving.com. And because we have the luxury of a powerhouse consumer brand like Monster, and the synergies of TMP Worldwide, our ongoing efforts remain focused on developing superior products, services and partnerships to better serve the relocation needs of customers and businesses."