FutureBrand Adds Leading Edge Digital Branding Talent; Randall Hensley and Billie Harber to Join FutureBrand

Business Wire, Oct 3, 2000

Business Editors

NEW YORK--(BUSINESS WIRE)--Oct. 3, 2000

FutureBrand, the leading global brand consultancy, today announced that it has added Randall Hensley and Billie Harber, former C3 Incorporated founders, to the FutureBrand team.

Harber and Hensley's innovative work for different clients encompasses defining user experience for pervasive computing and wireless devices, ingredient and source branding, as well as sonic and text-stream branding. Their clients include leading national and global companies in high technology, financial services, publishing and entertainment, as well as prominent public and private organizations. Representative clients include IBM, Trimble Navigation, ING Barings, Travelers Group, Netscape Communications, and Standard & Poor's.

"The additions of Randall Hensley and Billie Harber add a unique digital branding capability to the solutions provided by FutureBrand to its global clients," said Larry Drury, Managing Director of FutureBrand -- The Americas. "Their innovative approach to image management helps clients maximize existing resources, both external and internal, to ensure quality and consistency while promoting a strong image."

"We are excited about becoming part of FutureBrand, the fastest growing branding company in the world," added Randall Hensley. "We believe our combined capabilities will deliver the best solutions to our growing global customer base."

Randall Hensley, is a recognized leader in corporate identity branding and emerging media. Before starting C3, Hensley was founding principal of the New York design office of Chiat/Day, where he served as Senior Vice President, Creative Director. He held the same position at Lintas: MCM, New York. Billie Harber, former President and Managing Director of C3, has a background that includes writing, design, management and marketing skills. Before founding C3, Harber held positions at McCann-Erickson, Saatchi & Saatchi, Hewlett Packard and Wadsworth International, where she established an unbroken record of internationally successful communications programs.

Part of their approach includes creating "virtual" brands that effectively distinguish individual offerings, while reinforcing the core corporate brand. C3 was instrumental in defining the first global IBM Internet standards within its overall corporate strategy, the first official Olympic web site and one of the first true portal sites, Netscape "Destinations."

About FutureBrand

Headquartered in New York and part of the Interpublic Group of Companies, Inc. (NYSE: IPG), FutureBrand is a leading global branding consultancy offering integrated services including brand positioning, design, management and valuation, as well as packaging, interactive, retail and industrial brand design. With 26 offices around the world and a unique industry-focused approach, FutureBrand has clients that include Microsoft, DuPont, Kodak, General Motors, VISA, Motorola, Johnson & Johnson and Nestle.