iMedium - A Safeguard Scientifics Partner Company Lands Respected Industry Leader; John Cooper Joins the Marketing and Promotions ASP as President & CEO

Business Wire, Oct 3, 2000

Business Editors & High Tech Writers

WAYNE, Pa.--(BUSINESS WIRE)--Oct. 3, 2000

iMedium, the Web's premier enabler of visual e-business interactions and a Safeguard Scientifics (NYSE:SFE) partner company, announces that respected management leader John Cooper has joined the company as President and CEO. In this position, Cooper will be responsible for leading the management team, as well as having stewardship of the overall vision and direction of the company. Founder and former President Brian Dooner will remain as Chairman.

Mr. Cooper has over 25 years of leadership and management experience in the hi-tech industry, including a strong familiarity with the ASP business model. Most recently, he was the SMS (Shared Medical Systems) Vice President of e.Solutions and Healthcare Data Exchange Corporation (HDX), a leading electronic information exchange services company founded by SMS. In this capacity, he was responsible for facilitating electronic data interchange in healthcare and the coordination and strategic direction of SMS' Internet, e-Business and Business Intelligence strategies. Cooper was SMS' chief spokesperson on the company's e-Solutions and Internet strategy, presenting SMS' e-Business strategy at many professional health information conferences and key press and financial analyst briefings, as well as participating in numerous publication interviews.

"We are extremely pleased to have someone of John Cooper's caliber joining iMedium's management team," remarked Brian Dooner, founder and Chairman of iMedium and the company's former president. "His enthusiasm for iMedium's vision, plus his track-record in building successful businesses based upon the ASP model will enable us to further establish our positioning as the premier solution for powerful and unique online marketing campaigns and promotions." "iMedium delivers an innovative product with a strong business model, a combination that is hard to find," responded Cooper. "So far, iMedium has been built on a strong foundation for success and I'm ready to help harness this success and push it to new heights." Cooper holds a Bachelors of Science Degree in Economics from The Wharton School, University of Pennsylvania.

About iMedium (www.imedium.com) Make your business visible(TM)

iMedium is a leading Application Service Provider (ASP) that develops, markets and sells software and services that enhance companies' CRM initiatives. iMedium's hosted software enables the development, deployment and management of a wide range of highly engaging, Visual Interaction Units or "VIUs" (pronounced "views") that help companies find, win and keep their customers. As the Internet expands the number of possible customer touch points, VIUs provide a powerful framework through which to reach customers across an ever-thickening business Web.

Founded in 1999, iMedium is based in Wayne, PA, near the headquarters of its lead investor/incubator, Safeguard Scientifics. iMedium is a Safeguard Scientifics (NYSE:SFE) partner company.

iMedium and VIU are trademarks of iMedium, Inc.