Lightningcast Secures Affiliate Partnerships With Streaming Audio Leaders

Business Wire, Oct 3, 2000

Business Editors/Hi-Tech Writers

ALEXANDRIA, Va.--(BUSINESS WIRE)--Oct. 3, 2000

Partnerships sealed with alldanzradio, BNetRadio.com, ChoiceRadio.com,

Christian Internet Radio NH, ClickLive.com, MFNRocks,

NowhereRadio.com, radioalbany.com and radiofutura.com

Lightningcast, Inc. (www.lightningcast.com) announced today affiliate network partnerships with alldanzradio, BNetRadio.com, ChoiceRadio.com, Christian Internet Radio New Hampshire (CIRNH.com), ClickLive.com, MFNRocks, NowhereRadio.com, radioalbany.com and radiofutura.com. These partnerships will significantly expand Lightningcast's affiliate network both by genre and by total number of "streamies," or avid users of streaming media.

Alldanzradio streams over 28 different genres of music - from Ballet and Ballroom to Classic Rock and Old Skool Hip, 80's, 90's, etc. Currently, they serve over 800,000 streams per month.

BNetRadio.com streams Pop/Rock specifically targeting the broadcast industry. This web site serves over 12,000 streams per month.

ChoiceRadio.com is a music service provider offering over 30 different genres of music, including Rock, Country, Classical, Blues, Dance and Hip Hop. This web site serves over 500,000 streams per month.

CIRNH.com streams Christian Rock and offers a mixture of Top 40, Rock-n-Roll, Heavy Metal, Speed Metal and Dance.

ClickLive.com is comprised of six stations with six different genres including New Music, Party Music, Reggae, Big Dog, Pop and Sports. This web site serves over three million stream requests per month.

MFNRocks, based out of California, is a new streaming site offering guitar rock of the last three decades. Artists include Steve Vai, Catch22, Metallica, and Sammy Hagar among others.

NowhereRadio.com is dedicated to helping struggling artists get heard, not just locally, but on a worldwide scale, via the Internet. Live shows, live music, videos, reviews, message boards & chat, contests and prizes are featured.

Radioalbany.com streams one live station in the Contemporary Hit Radio genre and targets young adults. This site serves 30,000 streams per month.

Radiofutura.com is a leading Latino Internet-only radio station located in Washington, DC. They currently stream 22 different channels in English, Spanish and Portuguese.

"These partnerships are just another indication of our rapid growth," said Tom Des Jardins, CEO/CTO of Lightningcast. "In addition, they bring us closer to reaching our potential audience of 25 million streamies."

"We are honored to be a part of the Lightningcast network," said Valerie Starr, CEO of ChoiceRadio.com. "This affiliation will dramatically increase our visibility and ad revenue potential."

Through the Lightningcast affiliate network, webcasters can generate additional revenue using the company's ad-insertion technology because they are exposed to new global audiences, a previous impossibility for terrestrial broadcasters. Lightningcast also exposes advertisers to pertinent audiences using profiling techniques based on behavior, geography and demography. This approach is ultimately more effective for the advertiser because the right ad gets to the right person at the right time.

About Lightningcast

Lightningcast Inc., a first-to-market leader, inserts ads into streaming media -- both audio and video. Its technology meets the needs of webcasters, publishers and advertisers. Lightningcast's affiliate network currently encompasses 17 partners including Morfeo.com, DiscJockey.com, CyberRadio2000.com, Golfvision.com and TradeMentor. Headquartered in Northern Virginia, Lightningcast is a privately held corporation with approximately 70 employees.

Offices are also located in New York and Atlanta. The company's founders include Tom Des Jardins, CEO/CTO, Jayne Johnson, vice president of engineering, and Scott Berg, vice president of operations.