FeedRoom Launches News Site for Leading Columbus NBC Affiliate; WCMH Viewers Able to Access Hours of Packaged and Unedited News and Information in a Rich Visual Format at wcmh4.com

Business Wire, Oct 30, 2000

Business, Internet & Television Editors

COLUMBUS, Ohio--(BUSINESS WIRE)--Oct. 30, 2000

The FeedRoom, the leading broadband news service offering personalized television-style news reports on the Internet, announced today that it has launched a local FeedRoom for the Columbus NBC affiliate, NBC 4, WCMH-TV.

The FeedRoom will be creating broadband stations for all of NBC's affiliate stations nationwide. In Columbus, current plans feature a narrowband launch; broadband will be added at a later date.

The site, which can be accessed through www.wcmh4.com and www.feedroom.com, will allow users to view current and archived news video, as well as weather, sports, business, entertainment and other video and text programming produced and featuring NBC 4 anchors and reporters. NBC 4 will also use its local FeedRoom site to compliment broadcast material and break timely news occurrences as they happen. Another aspect of the site will be its many interactive features, including as customizable news reports, chat rooms, video email capabilities and searchable archives.

"For decades, Columbus residents have come to trust WCMH-TV's news broadcasts and the personalities that deliver it to them," says Jon Klein, president and CEO of The FeedRoom. "The FeedRoom will take those trusted programs and talent, and deliver them to Columbus residents wherever they may be, 24 hours a day in an easy-to-use, interactive format."

"NBC 4 prides itself on always investigating and implementing new ways to add cutting-edge technologies to our news broadcasts," said Michael Jack, President and General Manager of NBC 4. "We strongly believe that this unique way of streaming video will play an ever-increasing role in presenting news and we are excited to be working with the FeedRoom's team of seasoned TV veterans to capitalize on this medium."

A FeedRoom staff member has been working full-time in the NBC 4 newsroom, highlighting the major local and national stories of the day and adding them to the site. The content is updated throughout the day and viewers can select what stories they want to watch. Over time, users will be presented with more stories that match their viewing preferences.

About The FeedRoom

The FeedRoom Inc., led by a top-tier, award-winning management team composed of former CBS, NBC, ABC, and FOX TELEVISION executives, is an interactive broadband television news network, providing personalized rich-media newscasts initially to Internet users through its new Web site, www.Feedroom.com and affiliated partners. The broadband-only site will aggregate video "feeds" from leading networks, local TV and radio stations, cable channels, program producers and print sources, placing those feeds into a consumer-friendly, easy-to-find location on the Web. The FeedRoom has also signed partnerships with NBC, The Tribune Company, Reuters and USATODAY.COM.