Livemind Mobile Commerce Platform Leverages Sun Solaris Operating Environment and Java Technology

Business Wire, Oct 30, 2000

Business Editors/High Tech Writers

SAN FRANCISCO--(BUSINESS WIRE)--Oct. 30, 2000

End-To-End Mobile Commerce Solution Allows Wireless Service

Providers to Offer Improved Content-Specific

Services on Robust Operating Environment

Livemind, Inc., a mobile commerce software infrastructure provider, announced support for Sun Microsystems' Solaris(TM) Operating Environment and Java(TM) technology. The Livemind Mobile Commerce Platform(TM) is designed specifically to enable wireless service providers to capitalize on the exploding market for mobile commerce services.

Livemind is the first software provider to successfully marry user-requested information with relevant commerce opportunities to deliver targeted offers that generate higher transaction rates. These feature-rich, consumer applications are supported by a flexible wireless transaction manager that provide wireless service providers the ability to introduce unique, mobile commerce services and realize tangible business benefits including:

-- Incremental revenue in the form of increased network traffic and placement,
referral and transaction fees

-- Stronger customer relationships and brand equity

-- A lower level of risk and cost associated with delivering new services
through tight integration with existing systems

"Livemind's architecture is designed to support industry standards and leverages Sun(TM) technology to provide wireless service providers robust functionality and the flexibility to meet evolving requirements. Wireless carriers demand a high availability and scalable operating environment to support the increase in network traffic that mobile commerce services generate," explained Iain Scholnick, Livemind's Chief Technology Officer. "We turned to Sun for its experience in the telecom industry, its proven Solaris Operating Environment and its flexible Java technology."

The principal components of the Livemind Mobile Commerce Platform include:

-- Wireless Transaction Manager: manages the server-side

functions of mobile commerce such as account registration and

authentication, content management, transaction execution and

tracking, shipping, billing and reporting

-- Service Modules: integrate third party services such as

Personal Information Management (PIM), Location-based

services, Messaging, IP Billing, Voice, eWalleting, and Direct

Marketing

-- Commerce Pacs: combination of content, commerce services and

specific business logic that creates highly personalized and

life-enhancing end-user applications

-- Syndicated Data: content and merchandising information that

has been transformed into a wireless-ready format

"Livemind's unique contextual commerce solution helps service providers with developing and deploying differentiated mobile commerce services," said Nasser Iravani, group manager, Mobile Wireless Market Development at Sun Microsystems, Inc. "Sun is delivering the scalabe, reliable and open platform technologies that wireless innovators such as Livemind need for deploying their solutions."

About Livemind

Livemind, Inc., a mobile commerce software infrastructure provider, enables wireless service providers to quickly and cost effectively deploy mobile commerce services. Livemind has created a unique transaction management platform that allows wireless carriers, portals and online content providers to realize new revenue streams by generating highly personalized and targeted transactions via wireless devices. For more information, please visit www.livemind.com

Sun, Sun Microsystems, the Sun Logo, Java and Solaris are trademarks or registered trademarks of Sun Microsystems, Inc. in the United States and other countries.

Livemind is a trademark of Livemind, Inc.