Business Services Industry

Ptek Launches Orchestrate 2000, Its New Web-based Communications and Messaging Service

Business Wire, Oct 31, 2000

Business Editors

ATLANTA--(BUSINESS WIRE)--Oct. 31, 2000

Next Wave of Technology to Fuel Growth for Voicecom Messaging Unit

Voicecom, a business unit of Ptek Holdings, Inc. (NASDAQ: PTEK)(www.ptek.com), today announced the formal launch of its new Orchestrate(R) 2000 (www.orchestrate.com) service.

The next generation of Orchestrate services, Orchestrate 2000, allows users to do everything from making telephone calls, conference calls, updating or checking their calendar, to receiving critical daily information such as stock quotes, news stories, and all of their messages including voice, fax and e-mail. The service can be accessed via any Internet-enabled device or telephone. Orchestrate 2000 is positioned to be a leader in the multi-billion dollar unified communications industry, a new market category for accessible, personalized content and communications. Orchestrate 2000 has already received several industry accolades, including recognition from Forbes in its "Best of the Web" issue.

"Imagine combining the power and convenience of Yahoo! (R), Microsoft's(R) Outlook and WorldCom's(TM) telephone services all in one place; that's what we believe we've created with Orchestrate 2000," said Boland T. Jones, Founder, Chairman and CEO of Ptek Holdings. "We've put together all of the critical information and communications that people need to successfully conduct their daily business, and we provide access to that information in a more effective way, either through the Internet or any telephone. We believe Orchestrate 2000 is a perfect solution for geographically dispersed organizations such as real estate and insurance companies and direct selling organizations like Amway and Primerica - these markets alone represent more than 14 million individuals. This is why we believe that Orchestrate 2000 will be the growth engine for Voicecom in the years to come."

Orchestrate 2000 subscribers are given a local phone number in their own city, allowing them to access the service without incurring additional phone charges. Local telephone access is currently available in more than 50 major metropolitan areas, with plans to significantly increase the number of markets during the next several months. When outside their local calling area, Orchestrate 2000 users can access the service with a personal 800 number.

According to IDC, the unified communications service provider market is projected to be $2.9 billion by 2002. Orchestrate 2000 will initially be sold to key vertical markets such as real estate, insurance, healthcare and financial, as well as marketed through partnerships with communications service providers including CLECs, ILECs, ISPs and wireless carriers. By adding Orchestrate 2000 to their service offerings, companies can strengthen their relationships with customers and increase their existing revenue base. Pricing for the Orchestrate 2000 service varies by service offering.

Editor's Note: For investor relations inquiries, please contact Eric Martin (404) 504-2461.

About Voicecom

Voicecom, a business unit of Ptek Holdings (NASDAQ: PTEK, www.ptek.com), is an integrated communications service provider that operates one of the world's largest private local access messaging networks with access to more than 4,500 cities around the globe. The company provides a host of telephony, Web and unified messaging services in order to connect businesses and individuals regardless of their location or time zone. Its Orchestrate(R) service offers the most robust unified communications and content portal available today, bringing all of a customer's communications tools and information together in one place. Voicecom is headquartered in Atlanta and has offices throughout the United States and in Canada, Asia-Pacific, Australia, and Europe to serve its corporate customer base of more than 40,000. Additional information can be found at www.voicecom.com.

About Ptek Holdings, Inc.

Ptek Holdings, Inc. (NASDAQ: PTEK) is a network of leading Internet and business-to-business service providers. Ptek's business units include Xpedite, Voicecom and Premiere Conferencing. The Company's PtekVentures investment unit has ownership interests in Healtheon/WebMD (NASDAQ: HLTH), S1 Corporation (NASDAQ: SONE), WebEx (NASDAQ: WEBEX), USA.NET, Webforia, Derivion, i2Go, BuyTrek, ScienceWise.com, Ntown, PlanetJam Media Group, clickandmove.com and WorldWideTesting. Ptek leverages the technologies, management expertise, market channels and capital of its network to drive growth and promote market leadership throughout its operating and network companies.

Ptek Holdings corporate headquarters is located at 3399 Peachtree Road NE, The Lenox Building, Atlanta, GA 30326. Additional information can be found at www.ptek.com.

Statements made in this press release, other than those concerning historical information, should be considered forward-looking and subject to various risks and uncertainties. Such forward-looking statements are made pursuant to the `safe harbor' provisions of the Private Securities Litigation Reform Act of 1995 and are made based on management's current expectations or beliefs as well as assumptions made by, and information currently available to, management. A variety of factors could cause actual results to differ materially from those anticipated in Ptek's forward-looking statements, including the following factors: competitive pressures among communications services providers, including pricing pressures, may increase significantly; Ptek's ability to respond to rapid technological change, the development of alternatives to its products and services and the risk of obsolescence of its products, services and technology; market acceptance of new products and services; development of effective marketing, pricing and distribution strategies for new products and services; strategic investments in early stage companies, which have limited operating histories and are subject to significant risks, may not be successful and returns on such strategic investments, if any, may not match historical levels; the value of Ptek's business may fluctuate because the value of some of its strategic equity investments fluctuates; Ptek's strategic investments in companies that are subject to the Securities Exchange Act of 1934 are subject to the risks disclosed by those companies in their public filings; Ptek may incur significant costs and may be forced to make disadvantageous business decisions to avoid investment company status, and Ptek may suffer adverse consequences if it is deemed to be an investment company; Ptek's ability to manage its growth; costs or difficulties related to the integration of businesses and technologies, if any, acquired or that may be acquired by Ptek may be greater than expected; expected cost savings from past or future mergers and acquisitions, may not be fully realized or realized within the expected time frame; revenues following past or future mergers and acquisitions may be lower than expected; operating costs or customer loss and business disruption following past or future mergers and acquisitions may be greater than expected; the success of Ptek's strategic and other distribution relationships, including the amount of business generated and the viability of the strategic relationships, may not meet expectations; possible adverse results of pending or future litigation or adverse results of current or future infringement claims; risks associated with interruption in Ptek's services due to the failure of the platforms and network infrastructure utilized in providing its services; risks associated with the Year 2000 issue, including Year 2000 problems that may arise on the part of third parties which may effect Ptek's operations; risks associated with expansion of Ptek's international operations; general economic or business conditions, internationally, nationally or in the local jurisdiction in which Ptek is doing business, may be less favorable than expected; legislative or regulatory changes may adversely affect the business in which Ptek is engaged; and changes in the securities markets may negatively impact Ptek.


 

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